Lionel Messi Rumors
Basketball players can also take advantage of the global nature of the sport. Bryant has made trips to China the past eight years for Nike and he is one of the brand’s main chips in its battle against Adidas in China. Bryant partnered with Turkish Airlines in 2010 and has been featured in commercials with global soccer star Lionel Messi. James’ Dunkin’ Donuts deal is for Asia only, and he entered into a new partnership with Chinese Internet services firm Tencent last year. These deals are not available to football and baseball players. Soccer players are the only team sport athletes that can compete with NBA players. The top 10 endorsers earned $120 million last year led by David Beckham, Messi and Cristiano Ronaldo, who all made more than $20 million from their partners off the pitch. It also starts with the shoe deal for soccer’s biggest stars. Nike and Adidas pay high seven figures for the players above in their global competition. Messi and Ronaldo are stars in every part of the world and are not limited by geography when cutting endorsement deals. They also have bigger followings than any U.S. athlete. Ronaldo, Messi and Beckham have a combined 161 million Facebook fans. The top U.S. athlete is Bryant at 18 million.
The Argentinean journalist of Ole, Julián Mozo, will publish on December 8 a book on Manu Ginobili entitled ‘El señor de los talentos’. “Manu is a god in Argentina” said Mozo. The prologue of the book will be written by one of the top football players in the world Lionel Messi of Barcelona.
Later this month, Bryant will continue to grow his global brand after he becomes the first NBA player to become an NBA ambassador in the Middle East with a trip to Dubai. His global brand has helped him become one of the most recognizable faces in all of sports, so it’s no surprise that his commercial for the Turkish Airlines was the most popular in the Asia-Pacific region – and having Lionel Messi in the commercial probably helped as well. The commercial features both Messi and Bryant competing for a kid’s attention on a plane by performing multiple tricks with a basketball and soccer ball (they also build houses out of playing cards and create balloon animals), but both ultimately lose to the flight attendant who offers the kid ice cream.
Said Simone Sandri, NBA correspondent for Italy’s famed La Gazzetta dello Sport and a former professional soccer player in his country’s Serie B and Serie C divisions with, among others, his hometown club Novara: “If I have to cast my vote, I have to say LeBron. Leo is obviously having another fantastic season, but LeBron, in my opinion, is having a bigger impact. Barca is such a machine that I really believe, for the sake of argument, that they could afford a Messi injury and still reach some of their goals at the end of the season. “It’s hard to imagine the same thing for the LeBron-less Heat. I would have to say that, right now, LeBron is bigger threat to his opponents. Not to put Messi down, but shutting Messi down does not mean shutting Barca down. That’s a team that can hurt you in many ways. Shutting down LeBron doesn’t guarantee you a win over the Heat, either, but it’s a bigger step in that direction.”