Maverick Carter Rumors
LeBron James’ business partner Maverick Carter responded to Phil Jackson’s quote on ESPN this week about James and his request to stay an extra night in Cleveland when he played for the Heat. The particular part of the quote that offended Carter came during an answer about the communication breakdown between the Heat and Dwyane Wade, which is when Jackson said: “When LeBron was playing with the Heat, they went to Cleveland and he wanted to spend the night. They don’t do overnights. Teams just don’t. So now (coach Erik) Spoelstra has to text Riley and say, ‘What do I do in this situation?’ And Pat, who has iron-fist rules, answers, ‘You are on the plane, you are with this team.’ You can’t hold up the whole team because you and your mom and your posse want to spend an extra night in Cleveland.”
New York Knicks president Phil Jackson’s labeling of LeBron James’ business associates as the three-time NBA champion’s “posse” touched a nerve with James’ camp on Monday. “I don’t care that he talks about LeBron,” Maverick Carter told ESPN.com. “He could say he’s not that good or the greatest in the world as a basketball player. I wouldn’t care. It’s the word ‘posse’ and the characterization I take offense to. If he would have said LeBron and his agent, LeBron and his business partners or LeBron and his friends, that’s one thing. Yet because you’re young and black, he can use that word. We’re grown men.”
LeBron James’ dream came true in June when he delivered a championship title to the city of Cleveland. Now he’s helping to pay it forward with a new reality show. Executive produced by James and business partner Maverick Carter, Cleveland Hustles (Wednesday, 10 p.m. ET, CNBC) matches four local business leaders with eight Cleveland-area entrepreneurs. Each leader selects a business to invest in and works with the entrepreneur to open a brick-and-mortar store in underserved Cleveland neighborhoods. “We’re giving people an opportunity to live out a dream and giving small-business owners a chance to do what they love to do,” said James, who grew up in nearby Akron.
What’s next for James, Maverick Carter was asked, now that the monkey is off his back and the city of Cleveland is a winner again? “It’s LeBron James. What else is left? Do it again,” Carter, who manages James’ various non-basketball businesses, said.