Maverick Carter Rumors
How much was the deal for? Maverick Carter: I can’t say. Come on, Mav! Can you ballpark it? Maverick Carter: What are people saying? Kanye said a billion. So a billion. [Maverick smiles and points one finger skyward.] Holy shit. Maverick Carter: Yeah. It’s a fantastic deal. Nike feels great about the deal. That’s the most important thing. As great as I feel, as great as LeBron feels—Nike feels fantastic about it. It’s the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.
Why the year-by-year contracts? Maverick Carter: Because…um…money. The salary cap is going up. So you knew that would happen. Maverick Carter: Yeah, I mean everybody kinda did. The TV deal tripled, right? So the salary caps had to go up, too. It kicks in next summer. Last question: When people talk about pro athletes’ contracts, they always compare them with teachers’. “Why does LeBron make $90 million when a teacher in Cleveland gets $60K?” But the truth is that LeBron is making big corporations hundreds of millions of dollars. Maverick Carter: He should make at least that!
LeBron being in Trainwreck was a risk. What if LeBron wasn’t funny? What if it was a disaster? Maverick Carter: When we were thinking about doing Trainwreck, I asked myself, What’s the downside? The downside is LeBron does a movie, he’s bad at it, and everyone goes: He’s bad in a movie. But he’s still the best basketball player in the world. Also, it wasn’t his movie. He’s not on the poster. He didn’t have to carry the weight. Nobody was saying, I’m going to see LeBron’s movie.
CNBC set an air date for a new LeBron James-produced TV show, and it’s in August. Cleveland Hustles, a show in which business friends of James and his partner/co-executive producer Maverick Carter, mentor four local, aspiring entrepreneurs, debuts on the cable network at 10 p.m. on Aug. 24.
So if your looking for tea leaves, maybe CNBC just provided some by announcing the show’s air date? James will likely make a cameo in the show. From CNBC’s press release about Cleveland Hustles: “In this new unscripted series set in Cleveland, Ohio, NBA superstar LeBron James and his longtime friend and business partner Maverick Carter will give four up and coming local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland. Four of LeBron’s and Maverick’s trusted business experts will be enlisted to help give the fledgling entrepreneurs the chance of a lifetime – financial backing, expert guidance, and a storefront to launch their enterprise.
LeBron James will co-produce and appear in a reality TV series called “Cleveland Hustles.” James and his close friend and business partner Maverick Carter are producing the series, which will make its debut this summer on CNBC. James also will make some cameo appearances. On the show, James and Carter will give four aspiring local entrepreneurs the chance to realize their dreams while revitalizing a neighborhood in Cleveland.
LeBron James’ marketing agency will no longer be working with maligned Browns quarterback Johnny Manziel, James’ business manager told cleveland.com. James’ company is shifting its focus away from endorsements and Manziel’s football career may be at a crossroads as he continues to deal with personal issues. “We’ve decided to end our formal business relationship with Johnny,” said Maverick Carter, James’ long-time friend and business partner who runs LRMR, the agency which until now had represented Manziel in endorsement deals. I will continue to support and advise him as a friend,” Carter said. “However, because Johnny needs to focus on personal growth, the next phase of his career and because LRMR continues to expand beyond marketing, we made the mutual decision that it was best to terminate our business relationship.”