He hasn’t been out to camp yet, but expect to see Ethan J. Skolnick representing team Miami Herald as we cover the Miami Heat going forward. Ethan will write, report, columnize, blog, tweet, and discuss all things Heat, leading a revamped coverage team aimed at giving Heat viewers, readers and listeners everything they want to know about their favorite team.
Facebook will simulcast a live sporting event for the first time Thursday, showing Cleveland Cavaliers training camp. “NBA Real Training Camp” will run from 11 a.m. to 1 p.m. EDT, hosted by NBA TV’s Vince Cellini and Mike Fratello — a former Cavaliers coach — and including interviews with players, coaches and front office personnel. The program will also run on NBA TV and NBA.com. NBA TV is hosting shows from the training camps of Minnesota, Milwaukee and Memphis as well this week. The NBA began working with Facebook in 2007, and 33 players have more than 1 million fans — led by the Cavaliers’ LeBron James with 33 million. There were 98 million video views of the 2015 NBA Finals on the social media site.
Last week, Durant announced a partnership with The Players Tribune, a website built around first-person accounts told through the athlete’s eyes. His official title is deputy publisher. But his role will be to create content, starting in the next few weeks. In the press release announcing the agreement, Durant said he was happy to have a place to express his thoughts without “distortion.” On Monday, he was asked to clarify. “I know you guys have to do a job,” Durant said. “But sometimes our message isn’t portrayed the way we want it to. I think it’ll be a cool outlet. I’m not using it just to bash the media or get into some major stories. I want to do cool things on there to touch people a little differently than I can in a press conference setting.”