Merchandising Rumors

The Charlotte Hornets are encouraging fans to “Enter the Swarm” and become Swarm365 Members as the team has officially launched its early bird season ticket campaign for the 2016-17 NBA season. Those fans that take advantage of the early bird campaign, which runs through Feb. 16, will be guaranteed the best available season-ticket pricing. Tickets are available by calling 704-Hornets or visiting hornets.com. Season ticket prices for the 2016-17 campaign will increase on Feb. 17 and at various points throughout the remainder of the year.
The NBA Champion Golden State Warriors were named 2014-15 Co-Retailer of the Year by the NBA, it was announced today. The annual honor, awarded by the league since 2002, recognizes best practices in team merchandise sales and operations. The Warriors and the Toronto Raptors earned the award after an extensive review of all team retailers with criteria including innovative marketing and merchandising programs, breadth of product assortment, customer service, consumer shopping experience, and overall sales success.
The Warriors’ widening appeal can be demonstrated in various ways. Among them: Merchandise: Nov. 27 was the largest Black Friday sales day in NBAstore.com history — and seven of the top 10 items sold were Warriors products. They were the top-selling team, and Curry was the top-selling player. Three days later, on Cyber Monday, six of the top 10 items sold at NBAstore.com were Curry-related, and again, the Warriors were the top-selling team.