Placing the logo on the jerseys worn by LeBron James, Kevin Love and the rest of the Cavs costs Goodyear $10 million annually. According to GumGum, a sports media valuation company, Goodyear’s return of investment on social media alone through the first half of the season has been more than $3.4 million.
Who came up with the idea for Kuzmania shirts? Kyle Kuzma: The idea of the Kuzmania shirt came from the fans, really. It’s a thing that fans started saying. Me and my team decided to come out with shirts. Most guys, most people, they sell things that are very high priced and what not. We sell the shirts for, I think, $27 and that symbolizes me being the 27th pick in the draft. It’s really dedicated to the fanbase. Is that something you might have picked up off from being so close to how brand-conscious Lonzo and Big Baller Brand are? Kyle Kuzma: No, I wouldn’t necessarily say that. Being around him so much, you definitely see how his business goes and what not, so you know it could be easy to get into that, but for me, not really. My team brought up the idea. I liked it. We went with it, and the feedback we got from fans, they love the shirt, so it’s a win win.
LeBron James reclaimed his kingdom in China from Stephen Curry — arguably the most popular current NBA star in China — in terms of jersey sales, according to the latest NBA China jersey and merchandise sales for the 2017-18 season.
Kobe Bryant, who retired at the end of the 2015-16 season, finally dropped from the top ranks of jersey sales in China. Bryant and the Los Angeles Lakers were No. 1 on jersey and team merchandise lists at the beginning of 2017 and fell only to No. 2 by the end of last season.
Liz Mullen: NBA: Stephen Curry & Golden State Warriors continue to lead NBA merchandise sales. Here are top 15 jerseys based on NBAStore.com sales from October 2017 through December 2017.