Merchandising Rumors

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Today, the Sacramento Kings launched two limited edition hats designed by Kings Sophomore Willie Cauley-Stein. Through a collaboration with New Era, as well as the Kings Creative and Merchandise teams, Willie infused his personal style into two custom hats available online and at team stores. This release is his second fashion project with the team – following up on a series of custom watches from last season.
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Joel Embiid is giving “The Process” a whole new meaning. The 76ers’ rookie is attempting to trademark the name as part of a larger marketing strategy to sell pre-bottled Shirley Temples and other products, according to two applications filed with the United States Patent and Trademark Office. According to the application, filed through Embiid’s agency CAA Sports, the name could be applied to several different lines of merchandise, including apparel, rubber bracelets, flip flops, children’s books, and “Non-alcoholic beverages, namely, pre-bottled Shirley Temple drinks.”