Merchandising Rumors

The National Basketball Association is embarking on a two-week campaign with on-demand commerce platform Teespring to sell limited edition LGBT Pride month t-shirts. Each NBA team’s logo has been altered to display a rainbow design set on a black background. Shirts are on sale for $24.95 a piece. All proceeds from the sale of the LGBT Pride month shirts will benefit the Gay, Lesbian and Straight Education Network (GLSEN), a national organization focused on ensuring safe schools for all students. Its main mission is to reduce the amount of harassment that occurs at schools based on sexual orientation, gender identity and gender expression. “Support from professional sports for LGBT people has been one of the biggest cultural developments of the past five years, and the NBA has consistently led the way,” said GLSEN Executive Director Dr. Eliza Byard. “For LGBT fans and players alike, visibility and inclusion in the family of sports remains a key goal. The entire GLSEN family is proud of our longstanding partnership with the NBA, and excited about all of the work we are doing together to make K-12 physical education and athletics – and all of K-12 education – more inclusive and welcoming of LGBT students.”
Storyline: Uniforms
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Kobe Bryant not only set a points record for a player of his age in his final game Wednesday night, he also helped the Staples Center and the Los Angeles Lakers break all-time industry merchandise records. On Wednesday alone, the Staples Center sold $1.2 million worth of Kobe merchandise, Sean Ryan, AEG vice president of merchandise told ESPN. Ryan said that’s a single-day sales record for any arena in the world.
NCLUSIVE Sports has announced the signing of NBA star Point Guard Mike Conley Jr. of the Memphis Grizzlies, for marketing, public relations, merchandising, and digital branding. The Hollywood-based sports marketing and branding firm will manage all marketing opportunities, as well as digital assets for the former Ohio State All-Big Ten standout. Conley Jr. will retain his agent Mike Conley Sr. “A leader both on and off the court, Mike has found a way to deeply engrain himself in every community he has ever encountered and we are honored to be representing one of the most well respected athletes in sports.” says Justin Giangrande, Co-Founder and Chief Operating Officer at NCLUSIVE, “Too humble to admit it, Mike has an unbelievably historic family tree and we intend to shed light on how his family has helped shape him to be the influencer that he is today among both his peers and fans.“
The Charlotte Hornets are encouraging fans to “Enter the Swarm” and become Swarm365 Members as the team has officially launched its early bird season ticket campaign for the 2016-17 NBA season. Those fans that take advantage of the early bird campaign, which runs through Feb. 16, will be guaranteed the best available season-ticket pricing. Tickets are available by calling 704-Hornets or visiting hornets.com. Season ticket prices for the 2016-17 campaign will increase on Feb. 17 and at various points throughout the remainder of the year.
The NBA Champion Golden State Warriors were named 2014-15 Co-Retailer of the Year by the NBA, it was announced today. The annual honor, awarded by the league since 2002, recognizes best practices in team merchandise sales and operations. The Warriors and the Toronto Raptors earned the award after an extensive review of all team retailers with criteria including innovative marketing and merchandising programs, breadth of product assortment, customer service, consumer shopping experience, and overall sales success.
The Warriors’ widening appeal can be demonstrated in various ways. Among them: Merchandise: Nov. 27 was the largest Black Friday sales day in NBAstore.com history — and seven of the top 10 items sold were Warriors products. They were the top-selling team, and Curry was the top-selling player. Three days later, on Cyber Monday, six of the top 10 items sold at NBAstore.com were Curry-related, and again, the Warriors were the top-selling team.