Micky Arison Rumors
The NBA is permitting teams to put advertisement patches on their jerseys beginning this season, and South Florida-based Ultimate Software has won the competition to occupy that space on Heat jerseys, according to two league sources.
“We are extremely proud to have Ultimate Software as the first partner on the Miami Heat Jersey,” said John Vidalin, the Heat’s executive vice president/revenue officer. “This is truly a historic opportunity and we are thrilled that we will be partnering with a company based here in South Florida.” The ads will appear on the left shoulder of Heat jerseys during games.
On the best way to make a deal: “Here’s what I believe, here’s what I learned from Jerry (West) and everybody that’s been in management is that if you go into any kind of a transaction and try to make a deal with a team it’s got to be fair. When it’s a fair deal and I really think it’s something that is going to help both teams, I will pay a nickel more. My daddy always told me ‘pay a nickel more,’ even though we didn’t have a nickel, ‘pay a nickel more for whatever it is you need.’ And I have an owner (Micky Arison) that will pay more than a nickel more. He’s got about 107 cruise ships out there.”