Lillard, known as Dame D.O.L.L.A. in the music world, released his debut album, “The Letter O,” on Oct. 20 and now plans on launching his own independent record label, Front Page Music. The first artists on the label will be Lillard’s cousins Brookfield Duece and Danny from Sobrante, both of whom are featured on “The Letter O.”
Former NBA player Stephon Marbury, who now plays in China, has released Starbury Elite sneakers with soles that light up at the touch of an iPhone app and flash as they detect the beats to music. “It took me a lot of time and a lot of work,” Marbury said in a video of the seven months spent to complete the project. “We put the work in. We did everything that we needed to do for the technology before we brought it to America so that everyone would be able to use their phone to control the lights and play music.”
NBA owners and executives have always walked a tightrope in selling a mostly black league to white America. But the events of the mid-2000s created a perfect storm that threatened the association. “Among the many factors, there were two that help us understand ‘why then?’,” Dr. David J. Leonard, professor of critical culture, gender and race studies at Washington State University and author of After Artest: The NBA and the Assault on Blackness told UPROXX. “First, the retirement of Michael Jordan created a racial vacuum in the league. The NBA, and its media partners had successfully created a narrative and image around Jordan as both the face of the league and the embodiment of post-raciality. His retirement left the league without a player who embodying these colorblind narratives. Second, the rise of hip-hop. The NBA wanted to take advantage of the cultural and economic popularity of hip-hop. Over several years, they sought to manage and control this relationship, so that they could simultaneously profit off hip hop while not alienating white fans.”
The Atlanta Hawks announce their first in-game concert at the club’s Nov. 22 contest against the New Orleans Pelicans, a halftime performance by chart-topping, Atlanta-based hip-hop star Gucci Mane. “I’ve been ‘True to Atlanta’ and the Hawks for a very long time, so I can’t wait to perform center court in Philips Arena,” said Gucci Mane. “That game is going to be the hottest place in the city on Nov. 22 with me, thousands of hype fans and the Hawks ready to ball out.”
“Outside of basketball, my other strongest passion is music,” Lillard said. “In college, I would have my teammates listening to my rhymes. In high school, my friends and I would be making beats in the seats, spitting bars. Over the last few years, it’s been my Four Bar Friday on Instagram, then I started putting out freestyles on Instagram and Sound Cloud. Everybody was wanting a little bit more — do an album, do a mix tape. I had to figure out what angle I wanted to take, how I kind of wanted to put the project together. I finally figured it out, and this summer I just started writing.”
Portland Trail Blazers guard Damian Lillard aka Dame D.O.L.L.A. dropped a 12-track rap album on Friday. He has released songs before, but this is his first album. It comes after a summer in which he performed his first concert on his birthday, and then he performed with DJ Esco for fans at an adidas event in Vegas. The album, called The Letter O (which he explained stands for Oakland, Ogden and Oregon), features artists such as Lil Wayne and Jamie Foxx. And the first song is called Bill Walton. You can buy it on iTunes or stream it on Spotify/Apple Music. The response from the NBA has been great.