NBA Rumors

The first and obvious goal would be to grow the game. FIBA, basketball’s governing body, has pointed to 3-on-3 tournaments as a means to accomplish that goal. By utilizing the NBA’s expertise and Mountain Dew’s marketing power, the tournament is well-positioned for success. Sullivan laid out the thought process, “We’ve seen the popularity of 3-on-3 increase over the past several years and have had success with similar, international events and programs.” Engagement with fans is important and the tournament should provide another touch-point.