NBA Rumors

NBA and FIBA players and coaches, including Cheick Diallo (New Orleans Pelicans; Mali), Wayne Ellington (Miami Heat; U.S.), Justin Holiday (New York Knicks; U.S.), Meyers Leonard (Portland Trail Blazers; U.S.), Thon Maker (Milwaukee Bucks; South Sudan; BWB Americas 2015/BWB Global 2016) and Emmanuel Mudiay (Denver Nuggets; Democratic Republic of the Congo), will coach the top high school age campers from Africa, the Americas, Asia and Europe. Diallo, Ellington, Holiday, Leonard, Maker and Mudiay will be joined by former NBA player Adonal Foyle (St. Vincent and the Grenadines), former WNBA players Rushia Brown (U.S.), Ebony Hoffman (U.S.) and Ruth Riley (U.S.), as well as select players from the BBVA Compass Rising Stars Challenge.
The first and obvious goal would be to grow the game. FIBA, basketball’s governing body, has pointed to 3-on-3 tournaments as a means to accomplish that goal. By utilizing the NBA’s expertise and Mountain Dew’s marketing power, the tournament is well-positioned for success. Sullivan laid out the thought process, “We’ve seen the popularity of 3-on-3 increase over the past several years and have had success with similar, international events and programs.” Engagement with fans is important and the tournament should provide another touch-point.