20 Sep 17
The National Basketball Association (NBA) and the International Basketball Federation (FIBA) today announced the top 67 boys and girls from 32 countries and territories who will travel to New Orleans for the third annual Basketball without Borders (BWB) Global Camp. The camp will be held Feb. 17-19 at the New Orleans Pelicans’ practice facility as part of NBA All-Star 2017, and Nike will serve as the official partner.
NBA and FIBA players and coaches, including Cheick Diallo (New Orleans Pelicans; Mali), Wayne Ellington (Miami Heat; U.S.), Justin Holiday (New York Knicks; U.S.), Meyers Leonard (Portland Trail Blazers; U.S.), Thon Maker (Milwaukee Bucks; South Sudan; BWB Americas 2015/BWB Global 2016) and Emmanuel Mudiay (Denver Nuggets; Democratic Republic of the Congo), will coach the top high school age campers from Africa, the Americas, Asia and Europe. Diallo, Ellington, Holiday, Leonard, Maker and Mudiay will be joined by former NBA player Adonal Foyle (St. Vincent and the Grenadines), former WNBA players Rushia Brown (U.S.), Ebony Hoffman (U.S.) and Ruth Riley (U.S.), as well as select players from the BBVA Compass Rising Stars Challenge.
The NBA is launching a 3-on-3 basketball tournament — called the DEW NBA 3X — in attempt to expand basketball’s popularity. The tournament will kick off in May in Atlanta and end in October with the National Championship being played in Los Angeles. The Fields of Green was able to discuss the tournament’s goals via email with Patrick Sullivan, the NBA’s VP of Event Strategy.
The first and obvious goal would be to grow the game. FIBA, basketball’s governing body, has pointed to 3-on-3 tournaments as a means to accomplish that goal. By utilizing the NBA’s expertise and Mountain Dew’s marketing power, the tournament is well-positioned for success. Sullivan laid out the thought process, “We’ve seen the popularity of 3-on-3 increase over the past several years and have had success with similar, international events and programs.” Engagement with fans is important and the tournament should provide another touch-point.