With his 15th NBA campaign in store, LeBron James is not just looking ahead to another season in which he can “strive for greatness,” as he often puts it. This year, he’ll also set the mark for the longest-running continuous signature shoe line in league history (Michael Jordan’s Chicago Bulls career ended with his 14th Air Jordan shoe in Utah). “No one has ever reached number 15 before LeBron,” designer Jason Petrie said. “So it’s a big deal, and we want to make a celebration of technology, style and of LeBron’s game.”
Lonzo has received preliminary interest over the past year from the three current major sneaker brands outfitting NBA players: Nike, adidas and Under Armour. None of the brands have expressed a direct interest in LaVar’s “co-branding partnership” concept, which would license the family’s Big Baller Brand for Lonzo’s footwear to then be manufactured by a partner, multiple industry sources told The Vertical.
LeBron James has teamed up on a special sneaker for special athletes. The Cavaliers star and Nike have unveiled a new shoe designed for disabled athletes that can be slipped on and off more easily. The LeBron Soldier 10 FlyEase is modeled after the signature shoe worn by James, but it has no laces and can be secured with Velcro straps and zippers. “It’s about us empowering every kid and everybody to understand we are all athletes,” James said.
“Sports should never be taken away from a kid,” the three-time NBA champion said. “It creates fun. It creates laughter. It creates brotherhood or sisterhood. To be able to have shoes that are easy to get on and off gives kids another opportunity to live out their dreams.”
During halftime of North Carolina’s game against Duke last Saturday, Michael Jordan said UNC’s “ceiling is the roof.” The quote didn’t make much sense, and Twitter roasted Jordan for the gaffe. Well, it turns out that the GOAT is having the last laugh. According to ESPN’s Darren Rovell, Jordan Brand is set to launch a line of merchandise that nods to that quote.