Reinsdorf, chairman of the Bulls for the past 31 years and chairman of MLB’s Chicago White Sox for 35 is one of the few owners whose teams have won championships in two of the four major U.S. team sports. The multi-sport owner has kept things seemingly simple along the way. Seizing opportunities as they presented themselves, suffering little apparent doubt, brushing himself off briskly after missteps and sticking to a few core principles have him, at age 80, fit and nearly as involved as ever. “He wants to win,” said Michael Reinsdorf, 49, the second-born of Reinsdorf’s three sons and the president and COO of the Bulls since 2010. “After the World Series [won by the White Sox in 2005], he was like, ‘Well, this will make it easier now. I won’t get so emotional now during games.’ And it’s never changed. Easier said than done.”
