Rich Gotham Rumors

In announcing the partnership, Celtics president Rich Gotham said, “GE will be woven into the fabric of the Boston Celtics both literally and figuratively. Their leadership in innovation, analytics, and technology will help us to be as competitive as we can be in everything from optimizing our facilities and equipment to player performance. Simply put, GE will make us a better and smarter basketball team and organization.” “GE and the Boston Celtics both have rich histories of tradition and innovation and we’re thrilled to bring these two iconic brands together in a way that will drive further success for the team and pride in the City of Boston,” said GE Chief Marketing Officer Linda Boff. “The Celtics will become another key ally in GE’s mission to help make Boston an epicenter of tech innovation.”
The 17-time NBA Champion Boston Celtics and NB Development Group LLC announced today that Boston Landing, a mixed-used development in the Allston-Brighton neighborhood of Boston, will become the home of the Celtics’ new world-class practice and training facility. ”We are proud to team with New Balance Development in the creation of a best-in-class athletic training and practice facility that will provide Celtics players, coaches, and training staff with the resources, technology, and programming to compete at the highest level in an increasingly competitive NBA landscape,” said Rich Gotham, President of the Boston Celtics. “The Boston Landing location will bring us closer to our game day home at the TD Garden while providing high impact brand visibility.”