Lonzo Ball says he’s incredibly thankful to Jay-Z for ordering 3 pairs of his ZO2 kicks — but reminds the mogul the shoes ain’t coming for another 3 months! We got Lonzo out in Bev Hills over the weekend — after dropping some cash at Louis Vuitton — and asked about Jay publicly and privately throwing his support behind the Big Baller Brand. “I’m just thankful man,” the Lakers rookie said … “Appreciate it.”
At the time, the brand had hoped that Timberwolves rising phenom Andrew Wiggins could fill that role, but internally there has been strong hesitation about whether Wiggins could carry his own signature shoe. Antetokounmpo’s game is already more established and more accomplished, leading the company to look at making a massive offer that could steal him away from Nike. Adidas is enjoying momentum in other categories as a brand and hasn’t been shy in offering monster deals in the past to its top priorities, such as the 13-year deal to Harden and the seven-year contract to Porzingis.
With his adidas deal, Mitchell joins a growing stable of very young, very cool players like Brandon Ingram, Jamal Murray, Kris Dunn, Jaylen Brown, Joel Embiid, Andrew Wiggins, James Harden and Damian Lillard. Considering he didn’t even think he would be in the NBA at this point, the fact that he’s got a sneaker deal is another milestone that came way quicker than anticipated. “When my agents and I were talking about the sneaker deal, I thought it was going to be the typical agent meeting where they promise you a shoe deal and you’re like, Alright, I’m not that good, this is for guys who are big-time,” says Mitchell. “So when it happened, I was like, Wow, you were right, it did happen! It was a no-brainer going with adidas and I’m blessed and happy to be in this position and hope to keep representing them for a long period of time.”
Antetokounmpo’s days as a bargain are numbered, and not just because his 4-year, $100 million extension with the Bucks kicks in this fall. Once September comes to a close, his current footwear and apparel endorsement deal with Nike is set to expire, making him the clear-cut headliner of the available NBA players looking for a new shoe deal heading into next season.
“The bar was set with Porzingis, in terms of financials,” says one brand source. Some industry sources feel the Greek Freak could be looking at as much as $7-10 million annually on a new five-year endorsement deal.