Following what felt like a brief, but action-packed offseason, the NBA officially returned last night, with the Denver Nuggets and Los Angeles Clippers tipping off the preseason. One of the guys who made the offseason exciting was DeAndre Jordan, who was briefly a Dallas Maverick before re-committing to the Clippers. And good thing he did, because we probably wouldn’t have gotten this hilarious sneaker moment.
Jared Dudley: Happy to announce that I’ve signed a multi- yr deal back with @Nike !!!!!.. Glad to be apart of the family for the last 8 yrs! #livingadream
Today marks the official beginning of the James Harden adidas deal, a deal that’s worth a reported $200 million. The brand has already sent out one social media message celebrating the new partnership, seen above.
The partnership between Nike and Michael Jordan has grown into the richest deal in sports marketing history — disputed history, it turns out, more than 30 years after their courtship. “It’s a lot of people who think they created the success of the Jordan Brand, which is kind of ironic in some ways,” Jordan told USA TODAY Sports.
“The signing of Michael Jordan, yeah, success has a thousand fathers and failure is an orphan,” Knight told USA TODAY Sports in his first sit-down interview since announcing he will step down as Nike’s chairman next year. “A lot of people want to take credit for signing Michael Jordan, most obviously Sonny Vaccaro. On ESPN he said he was the key to the thing. Sonny helped, but he wasn’t the MVP in that process.”