With his 15th NBA campaign in store, LeBron James is not just looking ahead to another season in which he can “strive for greatness,” as he often puts it. This year, he’ll also set the mark for the longest-running continuous signature shoe line in league history (Michael Jordan’s Chicago Bulls career ended with his 14th Air Jordan shoe in Utah). “No one has ever reached number 15 before LeBron,” designer Jason Petrie said. “So it’s a big deal, and we want to make a celebration of technology, style and of LeBron’s game.”
To celebrate Curry’s second title in three seasons, Under Armour is releasing an elaborate “Champ Pack” featuring the shoes worn during each Warriors win. The white and gold version was worn during Games 1, 2 and 5, and the black and white edition was worn for the Warriors’ Game 3 win on the road. “What a difference a year makes,” Curry wrote in the letter included with the shoes. “This Curry 4 is symbolic of that moment when we reclaimed what was ours. It was refreshing to hold up that Finals trophy on Warriors ground.”
Walton also commented on Ball’s shoe choice for the regular season, saying that what the rookie wants to wear will be Ball’s decision. “As long as the shoes are strong enough to support, he’s going to wear what he wants,” Walton said. “They’re shoes, he should be fine. Guys used to play in Chuck Taylors, and played entire NBA careers. Unless there’s like an actual, something wrong with the way they’re made, the stitching where it just rips out, which I haven’t seen happen, I think he should be able to wear what he wants.”
Wasserman NBA agents completed more than half a billion dollars in playing contracts and shoe deals for clients in recent months. That number includes about $250 million in shoe contracts, including Phoenix Suns rookie forward Josh Jackson’s deal with Under Armour, which was announced before he was taken No. 4 in the draft.
For the first time since his NBA preseason debut, Lonzo Ball wore his own signature shoe—the Big Baller Brand ZO2 Prime Remix—to a Los Angeles Lakers game, according to ESPN’s Jovan Buha. This time around, though, he wore them for little more than warming up before the Lakers’ exhibition finale against the Clippers and warming the bench during Friday night’s game at Staples Center.