Brett Pollakoff: Nike statement on the NBA moving the All-Star game: “Nike supports the NBA’s decision to stand up for equal rights for the LGBT community by moving the location of the All Star Game. We stand against discrimination of any kind and believe this decision sends a strong message of inclusion and respect for diversity.”
Nick DePaula: Upcoming sneaker free agent Harrison Barnes has agreed to a multi-year shoe deal extension with Adidas, sources tell @The Vertical.
Now that we’ve heard Russell Westbrook’s thoughts on the “Banned” Air Jordan 1, it’s time to find out what His Airness himself thought about the controversial sneakers. “It’s like a young kid when your parents say you can’t do something, and they wanna do it,” Jordan said. “I felt like I wanted to be different, and the league said, ‘Well, we’ve gotta stop that.'”
Since NBA stars with massive athletic brand endorsement deals were allowed to compete in the Olympics in 1992, there have been a number of examples of branding agendas at work. Perhaps the most memorable logo maneuvering was in Barcelona, when Nike’s global icon, Michael Jordan, utilized the American flag to conceal the Reebok logos stitched onto Team USA’s official medal-stand warmup suit. “Everyone agreed we would not deface the Reebok [logo] on the award uniform,” Jordan told media members after the ceremony. “The American flag cannot deface anything. That’s what we stand for. The American dream is standing up for what you believe in. I believed in it, and I stood up for it. If I offended anyone, that’s too bad.”