In conversations this week with Adidas, Nike and Li-Ning, each is offering a signature shoe that would likely launch during the 2018-19 NBA season. For this upcoming year, he’d lead a series of player exclusive editions in Bucks hues of each brand’s current featured models, like the Adidas Crazy Explosive 2017, Nike Kobe A.D. or Li-Ning Yu Shuai 11.
While the incumbent Nike and potentially poaching Adidas are the two mainstays in the conversation, Chinese brand Li-Ning remains a dark horse to take seriously. The company’s last major signing was then-Heat superstar Dwyane Wade in the fall of 2012, but it’s looking to refresh and re-energize its roster of athletes. The offer the company is expected to make would certainly rank highest among the three pursuing brands at more than eight figures annually. The contract could also possibly feature an equity or stock component.
However, the bigger issue may have less to do with the look of the shoe than the letters on the tongue. Per CTV News’ Catherine Lathem, the owner of a Ottawa yoga studio could take legal action against the Big Baller Brand for copyright infringement. Hana Engel, the owner of Modern Body, says her “jaw dropped” when she saw how closely BBB’s MB logo resembled her own, for which she has full copyright license in Canada and is awaiting approval in the U.S.
Nick DePaula: Over in China, Jimmer Fredette just unveiled his own signature shoe with Chinese brand 361, and they’re kinda fire. Thoughts?
Kevin Durant not-so-subtly took a jab at Under Armour and, by extension, his teammate Stephen Curry by saying earlier this summer that no one wants to play in Under Armours. It wasn’t a direct shot aimed at his teammate from Durant, a marquee Nike athlete, but considering Curry is the brand’s biggest star, it was an interesting comment that could have reasonably caused a rift between the two Golden State stars. Durant, however, says he and Curry have had no beef over his comment.