The Clippers and Second Spectrum have partnered to bring a fan engagement tool using the cameras that are already in NBA arenas that can take the feed and recognize players and plays and can do analytics around it. The software will tell the fans what kind of play was run, how it was defended and can give them updates on their fantasy players.
Steve Ballmer: “What if when people are at home watching on television, or the internet … what if we can actually diagram what play is going on because we can recognize it in real time? What if we can flash your fantasy points right on your player so you could see what that was worth to you? What if we could show the probability of a shot going in? What if we can synthesize the view from a player’s perspective? What if you’re at home and you say, ‘I want to see the game the way Chris Paul sees the game?’ The software will be able to do that.”
Ballmer now spends a lot of his time with the Los Angeles Clippers, a basketball team that he owns. He talked about he “hates” seeing people looking at their phones at the games and that he’s been looking at augmented reality to improve the experience in the arena.
Cuban was out in NYC when our photog asked him a question that is strangely intriguing when you think about it … how does Cuban shop for groceries. If you think he grabs his basket and heads to Albertson’s you’re wrong … but if you think he doesn’t do his own shopping, you’re also wrong. Here’s a hint … he’s making a guy richer than him even richer.