Technology Rumors

Today, the Miami HEAT announced a strategic partnership with the esports franchise, Misfits, a premium organization with professional teams competing in the genre’s premier games. The partnership, with the HEAT acquiring a stake in Misfits, is unique as it calls for the HEAT to assist in all duties including marketing, branding, promotion, retail, digital and sponsorship activation on behalf of the franchise, and to cross-promote the HEAT and Misfits. “The Miami HEAT pride ourselves on being innovative in all aspects of sports and business,” said HEAT Chief Executive Officer Nick Arison. “For us, it made perfect sense to partner with Misfits, a young and ambitious franchise in a sport that is blazing a trail in terms of 21st century recreational competition amongst Millennials.”
The NBA on Thursday morning unveiled InPlay — an interactive, real-time fantasy basketball app that synchronizes with national broadcasts of NBA games, providing fans with a one-of-a-kind fantasy hoops experience. Here’s how it works: During each NBA game telecast on TNT, NBA TV, ESPN and ABC, fans can play by simply launching the app and joining a public contest or creating a private game. But unlike your run-of-the-mill fantasy sports scoring system, users can only select one player per quarter, as opposed to an entire lineup, and accumulate points based on that player’s performance (points, rebounds, assists, etc.).