The difference between the Mavs’ home and away attendance rates could be seen as a sign of how diehard their fanbase is. But here’s the thing: NBA attendance is measured in how many tickets are distributed, not how many are redeemed. A more accurate interpretation of the situation is that Mavs tickets aren’t selling out so much as they are being given out. “It’s far more important to me to build a fan base for the future,” Mark Cuban, the owner of the Dallas Mavericks, said in an email. “And the best way to do that is to get people to a game.”
But one thing that has helped the Mavericks to extend their sellout streak is the number of tickets that are donated to schools and charities. “For slow games, we will use our community service group to proactively invite groups to a game,” Cuban said. If a game doesn’t sell out on its own, the Mavs can donate the remaining tickets and still call it out a sellout. “Tickets are perishable,” Cuban said. “We feel like having a seat full with a young fan creates a Mavericks fan for life. It’s an investment in building our future fan base.” Cuban said the sellout streak is not all that important to him, but he also recognizes that it is important to his organization’s sales and community groups. “They know I care far less about the gate than I do having a full house,” said Cuban, who said ticket sales have been making up a shrinking percentage of the Mavs’ total revenue in recent years as other sources of revenue have risen (e.g., national TV revenue and sponsorship sales). “So they have carte blanche to put ‘butts in seats’ over revenue.”
Six ‘Classic Nights’ – including the Return to the MECCA game – highlight the Milwaukee Bucks promotional calendar for the team’s 50th Anniversary season. Each of the six home games will feature the Bucks Classic Edition uniforms, Nike’s modern take on the original Bucks uniform from 1968. Photos of the Classic Edition uniform can be found here.
Grousbeck said the organization will spend much more on the payroll than the team’s ticket revenues. He also added that TD Garden is nearly sold out of season-ticket packages, selling out completely the lower bowl and balcony seats, leaving just club packages available. “We expect it to be a fully sold-out season,” he said. “Thanks to the fans, we can go compete like this. It’s a tribute to the Celtics fans. When we listen to Kyrie saying, ‘There’s no way I’d rather have it than in a Celtics jersey.’ Al said, ‘I came here because of the Celtics’ fans support.’ Kyrie is here because of the tradition and the fans and the coach, Gordon is here [for the same reasons].
Individual game tickets for all 2017-18 Miami HEAT regular season home games will go on sale tomorrow, September 22nd at 10:00 a.m. Ticket prices start as low as $15 per game for select games and can be purchased at HEAT.com, Ticketmaster.com and via 1-800-4NBA-TIX. There will be an eight-ticket limit per order per game. Please note that the Ticket Office at the AmericanAirlines Arena will not participate in the general on sale on September 22nd, but tickets may be purchased at the AmericanAirlines Arena Ticket Office starting Monday, September 25th at 10:00 a.m.