Twitter Rumors

As promised, the NBA and Turner have launched their two original shows on Twitter… and they might scratch your itch if you can’t get enough basketball in your life. The first, The Starters, streams live every Tuesday at 11AM Eastern and delivers passionate commentary from the crew that hosts NBA TV and official podcasts. The Warmup, meanwhile, is a more interactive affair: the half-hour show from Ben Lyons and Ro Parrish integrates Twitter chats into each episode (Thursdays at 7:30PM Eastern), and it merges b-ball with “lifestyle, music and pop culture.” It’s more of an entertainment show that just happens to have basketball as a hook, then. You can visit either show on the web, and the NBA’s Twitter account will also host shows as they air. Twitter is also marking the occasion with hashtag-triggered flags for all 30 league teams: tweet hashtags like #DubNation (Warriors) or #WeTheNorth (Raptors) and you’ll show your pride.
Two weeks ago, Twitter was reportedly in talks with the NBA to acquire digital rights to stream hoops action. Well, those discussions materialized quicker than a LeBron James-led fast break. Recode is reporting that Twitter will exclusively stream two live and original NBA programs weekly, beginning next season. The social media network will also double the amount of NBA game highlights it tweets out to the masses and posts on Vine. We emailed to Twitter to learn more about the shows, but the company kept mum about the programming content.
This openness has given her a relatable quality that’s earned admiration from fans, but it’s also landed her in hot water — most recently when she called the NBA “rigged” on Twitter following the Golden State Warriors’ loss to the Cleveland Cavaliers in game 6 of the finals. “I was just a fan in that moment so I didn’t think about the ramifications,” she says. “I regret the way that I voiced how hurt I was. I felt hurt for [Steph], and I didn’t mean to offend anybody. Obviously, what I wrote is not what I think about what he does for a living.”