Under Armour Rumors
LaVar commented to ESPN this weekend about Lonzo’s footwear and he explained why he went from Nike to Adidas to Under Armour in consecutive games. “It’s making a statement to the brands of what they could have had with an open mind. The players are the brand ambassadors. The brand is nothing without the players.”
Lonzo has received preliminary interest over the past year from the three current major sneaker brands outfitting NBA players: Nike, adidas and Under Armour. None of the brands have expressed a direct interest in LaVar’s “co-branding partnership” concept, which would license the family’s Big Baller Brand for Lonzo’s footwear to then be manufactured by a partner, multiple industry sources told The Vertical.
Seth Curry told The Vertical Podcast with Woj. Riding to the game with dad also meant they could sneak in a few shots at the Charlotte Coliseum. Because of that childhood story, Under Armour created matching sneakers in anticipation of Tuesday night’s matchup between the Golden State Warriors and the Dallas Mavericks. It’s the sixth time that Stephen and Seth have faced each other in the NBA, and the first time they’ll wear the special-edition shoes.
They will wear the “Family Business” Under Armour Curry 3, with the elder Curry in his trusty mid-cut pair, and Seth in a low-top edition. The sneakers are styled in shades of Warriors royal blue and the Mavericks’ unique hue of light royal. Fittingly, there’s a “Shotgun!!!” seatbelt graphic on the sockliner of each shoe, a playful nod to the front-seat prize from their childhood matchups. Each insole is also made of perforated butterscotch brown leather to mimic their father’s interior seats, with Stephen’s “SC” logo adorning the image of a seatbelt buckle.
After Under Armour’s C.E.O., Kevin Plank, described Mr. Trump’s pro-business approach as “a real asset” to the country, Mr. Curry told The San Jose Mercury News, “I agree with that description, if you remove the ‘et.’” He later said he would not be afraid to leave any company “if it wasn’t in line with who I am.”
Sports agent Leigh Steinberg — who is perhaps best known as being the inspiration for Tom Cruise’s sports agent character in “Jerry Maguire” — was stunned at how it all unfolded. “In days past, what would Under Armour have done?” Mr. Steinberg said. “They would have cut Steph Curry.” The fact that Under Armour did not cut Mr. Curry, and instead reached out to him in a conciliatory manner after his comments, was, to Mr. Steinberg, a sign of a transformative shift in the endorser-endorsee dynamic.