Under Armour Rumors
Under Armour revealed the new Curry 5 in a Pi Day colorway on Steph Curry’s 30th birthday on Wednesday. The Pi symbol is on the side of the shoe and the digits of Pi are on the bottom. The shoe is meant to represent “what it means to achieve the impossible, to break the mathematical norm and expectations of what a basketball player can be,” per the news release.
Erik Horne: Paul George on Russell Westbrook Court: “It’s cool other than Under Armour. Other than Under Armour, it’s pretty nice.” George is a Nike guy. UCLA has an apparel deal with Under Armour.
Stephen Curry ranks second with earnings of $76.7 million. The two-time MVP signed the NBA’s first $200 million contract last summer. The five-year deal guarantees $201 million from the Warriors. Curry’s salary nearly tripled this season and is tops in the NBA for the first time. His endorsement partners include Under Armour, Chase, Vivo, eHi, Nissan/Infiniti, Brita, Bubble and JBL and will generate an estimated $42 million in off-court income for Curry.
LaVar Ball told ESPN that none of the three big companies — Nike, Adidas and Under Armour — wanted to do a deal with him, at least under the terms he was asking for. “We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar said. “We’re looking for co-branding, a true partner.” In a marketing case study that will be cited for decades to come, Lonzo Ball eschewed a traditional sneaker endorsement deal — bypassing at least a guaranteed four-year, $10 million deal, according to industry sources. As legend goes, LaVar had a rather steep asking price in negotiations with brands.
To celebrate Curry’s second title in three seasons, Under Armour is releasing an elaborate “Champ Pack” featuring the shoes worn during each Warriors win. The white and gold version was worn during Games 1, 2 and 5, and the black and white edition was worn for the Warriors’ Game 3 win on the road. “What a difference a year makes,” Curry wrote in the letter included with the shoes. “This Curry 4 is symbolic of that moment when we reclaimed what was ours. It was refreshing to hold up that Finals trophy on Warriors ground.”