Stephen Curry has surpassed LeBron James for the most popular jersey in the NBA. The Golden State Warriors star and league MVP topped the list of jersey sales in the NBA for the first time Tuesday. With teammates Klay Thompson ranking fifth and Draymond Green at No. 15, the Warriors also led the team-merchandise sales list during the playoffs. James, who held the top spot at the end of the regular season, dropped to second. Chicago’s Derrick Rose is third and Cavaliers guard Kyrie Irving is fourth.
The Atlanta Hawks will be wearing new uniforms next season and in doing so, will voluntarily play a role in the assault on traditional color schemes and basic human sensibilities. Sometime over the past year or so, #brands decided that if they were to ever reach #millennials they needed to color everything #neon.
Owner Steve Ballmer appeared on “Conan” Wednesday night to discuss the Clippers and unveil the team’s new, redesigned logo. Ballmer said people know who the Clippers are, but people want a new Clippers. The redesigned logo is a part of a recent switch that’s also included Ballmer taking over the team. “They want a happy ending to the story,” Ballmer said to Conan O’Brien. “This kind of downtrodden thing with this kind of funny ruler, ‘Boom, let’s switch it around.’ I bought the team so late we couldn’t do much, but now we’re in a new scene, the new Clippers, the new Clipper logo for example.”
The Clippers unveiled a new logo and uniforms Wednesday night before they were to launch an aggressive citywide campaign Thursday to publicize the rebranding. Clippers owner Steve Ballmer, coach Doc Rivers, and several current and former Clippers players will be at more than 32 locations throughout Los Angeles and Southern California on Thursday, handing out shirts with the team’s new logo.
ESPN reported in April that the Clippers were planning on changing their logo and uniforms this offseason. In addition to red, white and blue, which have been the team’s primary colors, the Clippers will also add black as a new color, including adding a black alternate uniform. Ballmer has been looking at ways to rebrand the team since purchasing the franchise for a record $2 billion last August and has been reviewing possible changes since November, when he hired Gillian Zucker as president of business operations. “Of course I’ve seen it, but I haven’t really looked at it,” Clippers coach and president of basketball operations Doc Rivers said in April, when asked about the possible new uniforms. “I don’t mind change. I think change is good.”
The Los Angeles Clippers will unveil a new logo and new uniforms this week, multiple sources told ESPN. Clippers owner Steve Ballmer is expected to formally make the announcement as early as Thursday. The Clippers have already begun the process of switching out the old logos at the team’s training facility in Playa Vista, California.
Rick Bonnell: The @Charlotte Hornets will unveil a new alternate uniform at their draft party the night of June 25. Free admission at TWC Arena.
As part of an updated brand identity that features a redesigned primary logo and a series of new partial and secondary logo variations, the Sixers will unveil new uniforms at an event this Thursday at the team’s home arena.
Jeff Zillgitt: Nike will become the offical apparel provider for NBA, starting with 2017-18 season, per NBA. It’s an eight-year deal, per league.
The Philadelphia 76ers today announced details for the public reveal of the team’s new uniforms on Thursday, June 18 at a special event held at the Sixers’ home arena (3601 S Broad St, Philadelphia, PA 19148) beginning at 7:00pm, with free admission for all fans. The uniform will make its in-game debut at the beginning of the 2015-16 season. “In creating a new uniform, we wanted a clean, modern style that would also honor our past,” said Sixers Chief Executive Officer Scott O’Neil. “These designs integrate key elements of uniforms worn by legends Wilt Chamberlain, Julius Erving and Billy Cunningham, and bring them together in one seamless presentation. The uniform reflects another key element of our updated brand identity reflecting a spirit of strength and patriotism which we cannot wait to share with our fans.” The event’s guest list includes Sixers legends Billy Cunningham, Darryl Dawkins, Moses Malone, Bobby Jones and Allen Iverson and special guest Barbara Chamberlain-Lewis, sister of the late Wilt Chamberlain, in addition to current Sixers players and staff.
The Toronto Raptors will have a slightly new look on-court next season, according to a report from ESPN. Part of that new look includes what the team is calling a “Drake” Alternate, with gold trim (see above). The Raptors are really going all in with Drizzy and OVO, it looks like.
Christmas is more than seven months away, but you’re going to get a little taste of it today, because I’m bringing you another exclusive: this year’s NBA Christmas uniforms, which I recently obtained from an industry source. I’m happy to report that most of the designs are quite nice. In fact, many teams’ Christmas uniforms are better than their normal uni designs. Let’s take a look (click to enlarge):
Eben Novy-Williams: Here’s the new @Cavs, @Warriors, @MiamiHEAT, @Spurs socks, per @NBA deal with @Stance. Via @soshnick #SportsBiz pic.twitter.com/ZQFHKuzqbL
Jeff Zillgitt: Players will be begin wearing Stance-branded NBA socks at the draft combine and Summer League. Here’s a look: stance.com/nba
Scott Soshnick: BREAKING: @NBA signs deal with @Stance, which will put its logo on game socks. First time any company logo will appear on socks. #sportsbiz
Kami Mattioli: Adam Silver — “I think it’s inevitable that we’ll see some sort of additional branding on our uniforms.” NBA’s current deal with adidas for uniforms ends after 2016-17 season. No timeframe for when the league may include ads on uniforms.
“The word Clippers means something now,” Ballmer said in November. “It didn’t mean much probably a year and half ago but it means something today. If I was to give you my visceral view, my track record is on display. Here we are, 30 years later and Windows is still called Windows. It hasn’t changed its name.”
The Clippers are considering introducing a new logo, colors and uniform as early as this off-season. Photos of the potential new uniforms are being posted on the Internet. “I’ve seen it but I haven’t really looked at it, to be honest,” Clippers Coach Doc Rivers said before practice Friday. “I couldn’t even tell you how it looked. I don’t mind change. I think change is good, right?”
Now, this doesn’t necessarily mean that the Clippers are definitely going with the entire graphics package that was shown to me by Source One. But it probably means that they’re going with something pretty close to it. With that caveat in mind, here’s what Source One originally sent to me. Another source has confirmed that these Clippers designs are legit. (PHOTOS)
Sources said that for the first time, the deal will include the rights to put a manufacturer’s logo on NBA jerseys. Currently, adidias’ logo only appears on NBA warm-ups. One source said that both Nike’s swoosh and its Jordan Brand Jumpman logo could appear on NBA jerseys. Those details will not be finalized for some time, the source added. NBA Exec VP/Communications Mike Bass would not comment on a possible agreement.
The new deal will take effect in time for the ’17-18 NBA season, after the rights held by 11-year incumbent uniform rights-holder adidas expire. After adidas dropped out, the NBA said it hoped to announce a new uniform deal this spring. adidas’ current agreement is valued at $400M over 11 years, and a Nike deal is certainly expected to surpass that in value.