Darren Wolfson: #Twolves make it official: logo overhaul coming next season. Lime green will be part of. Note sent to season-tix tolders (h/t @rayvon_32):
Instead of the Qualtrics logo on the jersey, a 5 For The Fight logo will be on the jerseys for at least the first season of the three-year deal between the two sides. 5 For The Fight is a charitable organization trying to eliminate cancer with $5 donations at a time with the goal of raising at least $50 million
While other NBA teams — the Boston Celtics (General Electric), Brooklyn Nets (Infor), Philadelphia 76ers (StubHub) and Sacramento Kings (Blue Diamond Almonds) — have reached patch deals, the Jazz are the first to forsake a corporate logo for a charitable one. “This is the right thing to do,” Qualtrics CEO Ryan Smith said. “As much as I would love to put Qualtrics on it, this idea of raising $50 million for cancer research was something we couldn’t stop thinking about it. The Jazz were open to our ideas and how we wanted to use the patch.”
Qualtrics has been interested in a relationship with the NBA and had a brief discussion with the Jazz on arena naming rights. There is a business component to the relationships. Qualtrics is investing money in the Jazz and will provide the franchise with valuable information on the fan experience.