Q: What do you think about the NBA approving advertisements on jerseys for 2017-18? Mark Cuban: “I’m fine with them. Look, we put memorials on jerseys all the time that are just gonna be a little bit smaller than an ad would be and nobody says ‘oh that’s terrible, that distracts from the jersey’ when you’ve got someone who died or did something special. I don’t think it’s gonna change all that much.”
Chris Creamer: Sources: Sacramento Kings will eliminate black w/new logos. @conradburry with the mockups → http://bit.ly/1rdyxg5
Under a three-year pilot program beginning with the 2017-18 season, NBA teams can sell a 2.5-inch by 2.5-inch patch on the front-left area of the team’s game jersey. Each team will be responsible for selling its own ads and teams can opt out of the program. Revenues from the patch sales will be shared by all 30 teams. Adam Silver said the league expects to generate $100 million in revenue from the sponsorships.
So what can we expect from the Nets? No one is saying, but Brett Yormark has been a major proponent of the ad sales and the Nets were the first NBA team to take advantage of a league program to sell patches on practice jerseys. Back in 2009, when the Nets were still in New Jersey, they sold the rights to their practice jerseys and coaches shirts–and threw in naming rights for their East Rutherford practice facility as well. It was six figure, two-year deal. The patches, advertising PNY Technologies, were larger than what the NBA is permitting on game jerseys.
And let’s not forget who was president of NASCAR when they festooned driver’s jackets and the cars themselves with as many logos as could be fit. “Obviously, it’s a league decision, but as someone who spent seven years at NASCAR, I know the value of putting a brand on the playing field and the uniform, so it is certainly something I would support,” said Yormark back in March 2012. “You can monetize this in ways you can’t monetize any other kind of marketing inventory. And, of course, we’re in the No. 1 market in the country, so …