The ad highlights Intel’s 360 replay technology, which it has used at recent sporting events, including Super Bowl LI and CBS’ Final Four games on Saturday and Monday. The system was built by Intel and uses 28 cameras that broadcast in 5K to pull off the new-age version of a highlight. “From a brand standpoint, we want fans to associate Intel technology with amazing experiences,” said Intel chief marketing officer Steve Fund. “So we’re picking the best of the best to tell that story.”
6 hours ago via ESPN
Storyline: LeBron James Business