Miami Heat Rumors
Add the Los Angeles Lakers and Miami Heat to the list of teams that will sport a sponsorship patch on the upper left corner of their jersey this season, as both teams announced Thursday that they have signed partnership deals with local companies. The Lakers are partnering with Wish, a California-based e-commerce company, on a three-year deal worth $12-14 million annually, according to Sports Business Journal.
The NBA is permitting teams to put advertisement patches on their jerseys beginning this season, and South Florida-based Ultimate Software has won the competition to occupy that space on Heat jerseys, according to two league sources.
“We are extremely proud to have Ultimate Software as the first partner on the Miami Heat Jersey,” said John Vidalin, the Heat’s executive vice president/revenue officer. “This is truly a historic opportunity and we are thrilled that we will be partnering with a company based here in South Florida.” The ads will appear on the left shoulder of Heat jerseys during games.