While no release date has been determined and he’s not ready to reveal specifics about the content on his second album, Lillard has been in the studio for seven straight days working on the project, which has support from some of hip-hop’s most prominent figures, including Lil Wayne and super producer Scott Storch. “Yeah, it’s just been a lot of traffic [in the studio],” Lillard says. “People heard the first album and they respected it. I’m pretty sure they can feel the vibe of this next one and it’s going to be better than the first one. So, we’re going to get into it. I’ve been on the phone with other artists to make it big.”
5 days ago via ESPN
Many of today’s hip-hop tracks consist of only catchy hooks or foot-stomping beats, knowing clubs and radio stations will typically make way for those songs in regular rotations. But Lillard seeks for his music to go beyond that and into the realms of social consciousness. He expounds on his rough east Oakland upbringing, touches on his journey from rags to riches, rebukes hate and encourages the embracing of originality and cultures. There will be some songs where he’s just having fun, but overall, he tries to stimulate the consumer’s mind. “I love to do music,” Lillard says. “I want to have hit records, but I’m not searching to say, ‘All right, I need this to be in the club, I need this, that.’ I’m just making quality music. There’s things I want to tell, there’s things that I want to share and I want to have it in my music. The people that say he needs a club banger, he need this or he needs that, then my music isn’t going to be for them.”
5 days ago via ESPN
“It’s therapy for sure,” Lillard says. “It allows me to put my thoughts on paper and not hold so much inside, whereas I might think about something and put it in a record. So if something is said about me, it will run in my mind and I might address it in a rhyme. Not that I’m taking a shot, but I’m just addressing what I was thinking at the time and it just came out. It allows me to take that angle and to just express myself and to share my feelings and my thoughts. When you listen to my music, you’re going to know that you’re getting the real me, my real thoughts and feelings. …
5 days ago via ESPN
Each morning in Santa Montica, Lillard works out for over two hours and then heads to the studio from 1 p.m. to 1 a.m. Brookfield Duece and Danny From Sobrante, two artists off of Lillard’s record label “Front Page Music,” also camp out in the studio, steadily offering suggestions while Lillard softly recites lyrics from the notes section on his phone. Occasionally, he yells, “Run that back.” He’s a perfectionist.
6 days ago via ESPN