Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.
Stars coached: Kareem Abdul-Jabbar, Magic Johnson, Jamaal Wilkes, Norm Nixon, Bob McAdoo, James Worthy, Byron Scott, Patrick Ewing, Xavier McDaniel, Charles Smith, John Starks, Charles Oakley, Anthony Mason, Alonzo Mourning, Tim Hardaway, Chris Gatling, Dan Majerle, Jamal Mashburn, Eddie Jones, Shaquille O'Neal, Dwyane Wade and Shawn Marion
Coach of the Year: Three times (1989-90, 1992-93 and 1996-97)