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The Orlando Magic are one of the youngest franchises in the NBA, which is a little hard to believe. They've made the NBA Finals twice, and featured some of the best and most iconic players of the past three decades: Shaquille O'Neal, Penny Hardaway, Grant Hill, Tracy McGrady, and Dwight Howard. And yet, the team is only coming up on its 25th anniversary next season. With that in mind, the Magic have unveiled a new logo to commemorate a quarter century of basketball. "This new look provides us an opportunity to reflect on where we've been and look forward to where we are headed," team CEO Alex Martins said in a press release. "Our silver season logo signifies the history we are creating each day—every game, every play, every moment really is history in the making." USA Today Sports

Orlando Magic, Shaquille O'Neal, Dwight Howard, Tracy McGrady, Penny Hardaway, Alex Martins, Grant Hill 

Stan Van Gundy: I had some real disagreements with (Magic CEO) Alex Martins. Otis and I were on the same page and I didn't have any problems with Dwight. I had problems with how our organization approached the situation, how they decided to cater to (Howard) in ways that I thought were counter-productive for our team. I thought we should have dealt with some of the rumors (about his coaching future). I made it known that it wasn't a matter of my fate. They could have ended all the speculation and fired me right then — I said that to them. That stops the speculation and gets you back to basketball. They wouldn't do anything about it. USA Today Sports

Los Angeles Lakers, Orlando Magic, Trade, Dwight Howard, Stan Van Gundy, Alex Martins 

I don't know what new General Manager Rob Hennigan or CEO Alex Martins said to Big Baby and teammates, whether they threatened to evoke a curfew or trade anybody who causes a stir to Milwaukee. (The club's D-League affiliate is Sioux Falls, by the way.) Whatever – and it's taken some getting used to — but the Magic look like a totally professional organization again. The Magic and owner Rich DeVos were so embarrassed and humiliated by all the Howard-related antics that they cleaned house and maybe tented the arena for fumigation. There will be no airing of dirty — or slightly soiled — laundry. Opinions and tongues will be held in check. Requesting a trade? Fill out a form. Orlando Sentinel

Orlando Magic, Alex Martins, Rich DeVos, Rob Hennigan 

Orlando Magic Chief Executive Officer Alex Martins told fans the franchise did everything possible to hold on to disgruntled All-Star center Dwight Howard. "We had extensive conversations in regard to his future in Orlando, exhausting all possible options," Martins wrote about Howard in a letter emailed to Magic season ticket holders Monday afternoon. "At the end of the day, we were not able to receive a commitment from him beyond this season." Orlando Sentinel

Orlando Magic, Dwight Howard, Alex Martins 

"We certainly wish Dwight well and congratulate him on all his achievements in Orlando," Martins wrote in the letter. "The Magic posted the fourth best record in the NBA over the last five years, trailing just the L.A. Lakers, Boston Celtics and San Antonio Spurs. Dwight was a six-time All-Star and named All-NBA First Team each of the last five years, while also finishing as the Most Valuable Player runner-up in 2011. His popularity in Orlando was certainly unprecedented and we thank him for being a part of Magic history." Orlando Sentinel

Orlando Magic, Dwight Howard, Alex Martins 

Brian Schmitz: Despite rumors, Dwight trade ran through GM Rob Hennigan, then CEO Alex Martins, then DeVos family. This never was going to be all Hennigan. Twitter

Orlando Magic, Trade, Dwight Howard, Alex Martins, Owners, Rob Hennigan 

I spoke with Magic CEO Alex Martins two days ago about the Dwight Howard situation, & he had the following to say. I share this now, of course, since Yahoo! is reporting four-way Howard talks with Orlando, the Lakers, Philly and Denver. Martins. I had asked Martins about the recent assertion in the media that the Magic were changing their wish list in a possible deal and unclear what they wanted. Sulia

Orlando Magic, Trade, Dwight Howard, Alex Martins 

Does he think it could be new Magic general manager Rob Hennigan? "No, I don't, and I don't think it's (Magic CEO) Alex Martins either," Stern said. USA Today

Orlando Magic, Trade, Dwight Howard, Dan Fegan, David Stern, Alex Martins, Agents, Rob Hennigan 

The Orlando Magic's search for a new head coach is entering its final phase. San Antonio Spurs assistant coach Jacque Vaughn, widely presumed to be front-runner for the job, met with Magic CEO Alex Martins on Friday in Las Vegas for a second-round interview. "We're not going to comment on the process and where it stands," Martins told the Orlando Sentinel on Saturday. Orlando Sentinel

Orlando Magic, San Antonio Spurs, Coaching, Alex Martins, Jacque Vaughn 

Magic general manager Rob Hennigan conducted first-round interviews with six candidates and whittled the field down to three: Philadelphia 76ers associate head coach Michael Curry, Phoenix Suns player development coach Lindsey Hunter and Vaughn. Martins was going to conduct the second-round interviews and then narrow the list to one or two finalists for meetings with the DeVos family. Orlando Sentinel

Orlando Magic, Coaching, Alex Martins, Michael Curry, Lindsey Hunter, Rob Hennigan 

Josh Robbins: Magic coach interview process = 1st: Hennigan then cuts, 2nd: Martins then cut(s) & 3rd: DeVoses then a hire. Twitter

Orlando Magic, Coaching, Alex Martins, Dan Hennigan 

The Spurs found out during Friday morning's shootaround there would be a coaching change for their game against the Miami Heat that night as Austin Toros assistant coach Taylor Jenkins would replace Jacque Vaughn as the team's leader. Though there's nothing official to report, word out of San Antonio camp is Vaughn was in discussions with Orlando Magic CEO Alex Martins on Friday and is perhaps the front-runner for the team's head coaching job. Pounding the Rock

Orlando Magic, San Antonio Spurs, Coaching, Summer League, Alex Martins, Jacque Vaughn 

Josh Robbins: #Magic CEO Alex Martins will conduct 2nd-round interviews w/narrowed-down list & DeVos family will meet candidates in 3rd rd Twitter

Orlando Magic, Coaching, Alex Martins 

Brian Schmitz: Howard source tells ESPN's Ric Bucher that Dwight rejected Magic plea to drop trade request in call Wed. with Hennigan and Martins Twitter

Orlando Magic, Trade, Dwight Howard, Alex Martins, Dan Hennigan 

Josh Robbins: Martins on new GM: "He's got experience working for championship organizations beyond his years, and from my perspective, this is his time," Twitter

Orlando Magic, Alex Martins, Rob Hennigan 

Orlando CEO Alex Martins spearheaded the hiring process, which reached the ownership level in the past week with three finalists traveling to Grand Rapids, Mich., to meet with Magic owner Rich DeVos. Hennigan was chosen over Spurs assistant GM Dennis Lindsey and former Hornets GM Jeff Bower. CBSSports.com

Orlando Magic, Alex Martins, Rich DeVos, Rob Hennigan 

Steve Kyler: One of the personalities involved in the process said Alex Martins is handling this thing really professionally and close to the vest Twitter

Orlando Magic, Alex Martins 

Josh Robbins: #Magic CEO originally said he wanted GM in place at least 7 to 10 days before #NBAdraft. Today's June 19. Draft's June 28. Twitter

Orlando Magic, Alex Martins 

The source with knowledge of Orlando's search said that Vincent, the former Magic player and Bobcats head coach, met with Orlando CEO Alex Martins, who is heading the GM search, last Thursday. Vincent, according to the source, said he had "a big idea" and could "deliver" Jackson to Orlando. But, the Musburgers said Wednesday, Vincent hadn't discussed the proposal with Jackson or with his agents. NBA.com

Orlando Magic, Phil Jackson, Alex Martins, Sam Vincent 

Josh Robbins: #Magic CEO Alex Martins appears to have finished his initial interviews with candidates to replace Otis Smith. Twitter

Orlando Magic, Otis Smith, Alex Martins