HoopsHype Brooklyn rumors

November 29, 2011 Updates

Spearheading the excitement over the 18,000-seat arena, Pavlova, 41, gets a live video feed of construction on her desktop and gushes that she cheers so hard at Nets’ home games she loses her voice. The Russian-American has dual citizenship, speaks five languages (with varying levels of fluency) and has worked all over the world. She started her career at Prudential in New York, and in 2005 launched the Moscow office of Google. In 2010, the chief executive of Onexim, Prokhorov’s company, told Pavlova over a casual dinner about a little deal with an American team, and asked if she’d be interested in “keeping an eye on things” in the States. “I don’t know a thing about basketball,” she said, but soon agreed. And she learned quick. “It took me a few months to get my hands around the business and get comfortable with how things work,” Pavlova says with a subtle accent. “I’ve learned it’s tickets, sponsorships and suite sales. It’s not rocket science.” Forbes.com

Both women insist that construction and ticket sales are on schedule for the 2012-2013 season. Half of the 100 suites have been sold, and Pavlova says the Nets are steadily gaining Brooklynites while holding on to much of the core New Jersey base. The steel frame is 92% erected, the weathered-steel façade panels are going up, risers are in place and a new transit entrance for nine subway lines and the Long Island Rail Road is underway. The roof will be finished in the first quarter of 2012, allowing the interior work to begin. “When you announce the first concert,” says Gilmartin, “you had better be prepared to open.” Beyond basketball, the venue will host 200 events annually, kicking off with a Jay-Z concert on Sept. 28. “He’s the best spokesperson that you can have,” Pavlova says of Jay-Z, a minority Nets stakeholder who this year announced the team’s name change. “He is a Brooklyn icon. Having him on board has been a huge positive.” Forbes.com

July 28, 2011 Updates
December 13, 2010 Updates

On September 30, two lawyers associated with a large Philadelphia law firm sought trademark protection for the name, "Brooklyn New Yorkers", three logos featuring either a basketball or a basketball player and the Brooklyn Bridge and even a slogan, "We Come to Play". There's no indication in the US Patent and Trademark Office files that the Nets are associated with the lawyers. A spokesperson for the team declined comment Monday when asked by NetsDaily about the trademark applications. A spokesperson for Mikhail Prohorov's Onexim Group told NetsDaily recently that the applications are "not ours". The attorney of record on three of the five applications has not responded to a request for information. Separately, the URL, brooklynnewyorkers.com, has also been registered in recent months. The URL was registered through a proxy domain register. The owner is not identified. NetsDaily

The two lawyers seeking the trademark as well as the two attorneys of record on the applications are associated with the Philadelphia firm of Pepper Hamilton, one of the nation's most prestigious. Of the four lawyers, three have experience in trademark protection and intellectual property. In each case, the trademark sought is for clothing including among other things: shirts, jerseys, jackets, athletic uniforms, headbands, hats, caps and footwear. The logos, more concepts than finished drawings, make it clear the trademarks are for a Brooklyn basketball team. In one, a basketball player straddles the Brooklyn Bridge. In another, the words, "Brooklyn New Yorkers" fronts a basketball featuring a world map while in a third, another version of "Brooklyn New Yorkers" is imposed on a basketball. The Patent and Trademark Office continues to review the applications. NetsDaily

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