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CLEVELAND CAVALIERS VIDEOS

March 20, 2015 Updates

The Atlanta Hawks, by contrast, are running away with the East's No. 1 seed despite playing only three such games to date. LeBron James' Cleveland Cavaliers, meanwhile, had only played four games with a one-night rest edge heading into Thursday night's schedule. ESPN.com

March 19, 2015 Updates

"I feel like I'm the secret weapon," Haywood said facetiously. "My mindset is that the coaching staff doesn't want to let the other coaches in the league have film on me. So when the playoffs come along, they're going to unveil the secret weapon and they're not going to know what hit them. They're never going to see it coming. Me included." That's classic Haywood. He always has a knack for implementing humor into a difficult situation. The center hasn't played in almost a month, but you couldn't tell by his demeanor. He's typically upbeat and comical. I approached him and said I wanted to write a story on how professional he has been in handling constant sitting even though the Cavaliers continue to blow out opponents. "Man, I don't know if like this story," he said with a laugh. "I don't know if I like where this is headed." Cleveland Plain Dealer

The Cleveland Cavaliers have Sasha Kaun in their radars for next season. The big man will likely leave CSKA Moscow in July and may land in the NBA where he was selected by the Sonics with the 56th pick of the 2008 Draft (He was the final draft pick in Sonics history, before the franchise moved to Oklahoma City). Sportando

James' shoes are the top seller in the NBA, easily outpacing Kevin Durant's Nike shoe ($195 million). Forbes cited sales information from SportScanInfo, a subscription-based service. James was aware of his shoes' sales numbers after the game. Cleveland Plain Dealer

James' multimedia company - Springhill Productions - is in the midst of a huge fiscal year, from the renewal of its first TV show "Survivor's Remorse," to its new upcoming sports show for children on Disney XD, to its prime-time game show that's in production. And, of course, James' No. 23 Cavaliers jersey is the NBA's best seller. Cleveland Plain Dealer

"My business is doing very well," James said. "But I think more importantly it's what I do on the floor. And what I do on the floor, as a citizen off the floor, being a professional, everything that I have, I approach it that way, and that's the benefit of it for sure. I give it all to my friends and to all the people who love the way I approach the game." Cleveland Plain Dealer

"For me, my main thing is about playing basketball," James told the Northeast Ohio Media Group, following his 16-point, seven-assist outing against the Nets. "Obviously I love my partnership with Nike. We've done so many great things, but it starts with performance and all of us at Nike we perform first and we let everything take care of itself. "For me to be able to have those numbers just means that fans still love what I do on the floor. They appreciate how I approach the game and everything else benefits from that." Cleveland Plain Dealer

March 18, 2015 Updates

LeBron James remains the biggest endorsement star in the sport with estimated earnings of $44 million this year off the court, and he is still the king when it comes to moving product. Nike sold $340 million worth of James’ signature shoes in the last 12-months through January, up 13% from the prior year, according to SportScanInfo. It is nearly double the amount of the NBA’s second best seller, Kevin Durant. Durant’s KD signature line of sneakers had sales of $195 million in 2014 for Nike, up 11% from the prior year. This follows a meteoric 400% rise in 2013 when Nike flooded the market with the popular KD VI. The low-top version of the this season’s KD7 in flashy colors like teal and pink is a bit hit with female teens, according to SportScanInfo footwear analyst Andy Annunziata, who compiled the sales data for Forbes. Nike made a huge bet on the NBA’s reigning MVP last summer when it inked Durant to a 10-year contract extension that could pay as much as $300 million, including royalties. It is the richest player endorsement deal in the history of sports. Forbes.com

Irving is an up and coming player to watch. His first signature Nike shoe was released in December, and it racked up $7 million in sales during its first three months. The profile of the Cavaliers’ point guard has surged with the arrival of James in Cleveland. The Cavs are featured the NBA maximum of 25 times on broadcast partners ESPN/ABC and TNT. “You have to be in front of the public to get things rolling. That is why Kyrie came out of the box strong,” says Annunziata. Forbes.com

Kevin Love will start for the Cleveland Cavaliers on Wednesday night against the Brooklyn Nets after skipping two games. He firmly denied he took the time off to deal with a back issue that has been bothering him off and on throughout the season. "Me resting had nothing to do with my back," Love said Wednesday morning. "Coach (David Blatt) had approached me. I was playing heavy minutes and he came to me and asked if I'd sit a game or two and that's all it was." ESPN.com

Blatt previously said Love came to him to ask for rest. Love said Wednesday it was Blatt who came to him with the idea. Either way, Love said he thinks his five days off will have a positive effect. "I feel good. Anytime you take a couple days and a couple games in this part of the season, you come back feeling a little bit better," Love said. "Everybody is focusing on their health; everyone wants to have a full roster come playoff time. This is my first experience going through it." ESPN.com

Even though his head was lowered, using his peripheral vision, he some somehow managed to catch one of the media delegates taking a picture of him while he was semi-bare." James' response: "That's not cool, man. I don't miss anything." The offender, meanwhile, "was able to manipulate his phone gallery in such a way that buried the most recent pictures taken." But the story doesn't end there, weirdly enough. After the Cavaliers lost to the Miami Heat on Monday, James had a towel on but was speaking to the reporters. Two unnamed members of the media used their phones to snap photos and were caught and removed by a member of the Cavaliers' staff. James was told about the aforementioned removal and had one response: A shake of his head. He joined countless others with the same reaction. Newark Star-Ledger

What about you? How do you think your role has evolved over the season and how would you like to see it evolve? Love: Yeah, I think it’s ever-evolving. I think I’ve been on the perimeter quite a bit but I’m been fortunate to be able to mix it up, and as I mentioned earlier, play an inside-out brand of basketball. So that’s what I was trying to do last night: Take the ball to the hoop, be aggressive play in the paint, but also space the floor so Kyrie [Irving] and LeBron [James] could play down. For The Win

What’s something about playing with LeBron that we don’t know? Love: I think he’s very cerebral. He’s a guy that, you know, just soaks everything up. He knows what play is coming from the other team. We’re watching film and talking about the other team and personnel and you know what they want to accomplish out there on the floor and he’s the one speaking up. It’s the coaches that have the scout, but he’s been around the league many times and knows other team’s coaching staff and how other players like to play and goes out there and speaks his mind and kind of tells us how we’re going to play out there. For The Win

THE TOP 50 PLAYERS IN CAVALIERS HISTORY

It will be very hard to surpass the No. 1 player on the list – especially now that he's back..

   

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