HoopsHype Merchandising rumors

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March 19, 2015 Updates

James' multimedia company - Springhill Productions - is in the midst of a huge fiscal year, from the renewal of its first TV show "Survivor's Remorse," to its new upcoming sports show for children on Disney XD, to its prime-time game show that's in production. And, of course, James' No. 23 Cavaliers jersey is the NBA's best seller. Cleveland Plain Dealer

"My business is doing very well," James said. "But I think more importantly it's what I do on the floor. And what I do on the floor, as a citizen off the floor, being a professional, everything that I have, I approach it that way, and that's the benefit of it for sure. I give it all to my friends and to all the people who love the way I approach the game." Cleveland Plain Dealer

"For me, my main thing is about playing basketball," James told the Northeast Ohio Media Group, following his 16-point, seven-assist outing against the Nets. "Obviously I love my partnership with Nike. We've done so many great things, but it starts with performance and all of us at Nike we perform first and we let everything take care of itself. "For me to be able to have those numbers just means that fans still love what I do on the floor. They appreciate how I approach the game and everything else benefits from that." Cleveland Plain Dealer

January 14, 2015 Updates

Commissioner Adam Silver thinks it's "inevitable" that the NBA will one day take after European sports and have sponsor names on jerseys. With the NBA back in London for its annual regular-season game, Silver said that's one area where the league can copy international sports. Most major European clubs in soccer and other sports sell advertising space on their shirts. Silver said "I do think it's inevitable" for jersey sponsors to be adopted by the NBA, but that "exactly when it's going to come, I'm not sure." Oregonian

January 12, 2015 Updates

Ten-time NBA All-Star LeBron James and the Cleveland Cavaliers secured the top spots as the NBA's Most Popular Jersey and Team Merchandise, respectively, based on overall sales from adidas and NBAStore.com from October 2014 through December 2014. This marks the fifth consecutive time James has claimed the No. 1 position on the list and his second such honor as a member of the Cavaliers. At No. 2 on the list is Golden State Warriors sensation Stephen Curry, whose successful season propelled him from the No. 7 spot. Rounding out the top five are the Oklahoma City Thunder's Kevin Durant (No. 3), the Los Angeles Lakers' Kobe Bryant (No. 4), and the Chicago Bulls' Derrick Rose (No. 5). NBA.com

Ten-time NBA All-Star LeBron James and the Cleveland Cavaliers secured the top spots as the NBA’s Most Popular Jersey and Team Merchandise, respectively, based on overall sales from adidas and NBAStore.com from October 2014 through December 2014. This marks the fifth consecutive time James has claimed the No. 1 position on the list and his second such honor as a member of the Cavaliers. At No. 2 on the list is Golden State Warriors sensation Stephen Curry, whose successful season propelled him from the No. 7 spot. NBA.com

Arash Markazi: The most popular player jerseys and team merchandise in the NBA. Kobe and the Lakers still in the top four of each. http://t.co/zE9t3rHocK Twitter @ArashMarkazi

December 16, 2014 Updates

First, Walmart lists the doll as being “Anthony Carmelo.” And second, the doll isn’t Carmelo Anthony at all. It’s Jeremy Lin, who last played for the Knicks in 2012. The doll goes for $13.88, a far cry from the $22.5 million the real Melo will make this year for a team that’s currently 5-21. The Knicks Blog

November 20, 2014 Updates

Kevin Durant hasn't yet played this season, recovering from a broken bone in his foot, but the Oklahoma City Thunder forward continues to make moves off the court. On Thursday, Durant -- who has more endorsement deals than any other NBA player -- signed on with fast food drive-in chain Sonic to be its first-ever athlete ambassador. ESPN.com

November 12, 2014 Updates

The National Basketball Association has just scored a grand space at Joseph Moinian’s 545 Fifth Ave. on the southeast corner of East 45th Street. Sources in the NBA confirmed that the organization that represents the teams has finally settled on a dramatic new space for its fans to stock up on gear and mingle with players. According to a description on 42stories.com, the first floor of retail has 76 feet of frontage along Fifth and another 80 feet on East 45th. The second floor runs 149 feet on East 45th, which is a heavily foot-trafficked commuter side street to and from Grand Central Terminal. New York Post

October 16, 2014 Updates

The Wizards promotional schedule is coming out this week, and there’s one important date you should circle on your calendar immediately: Jan. 31. That’s the date of the Marcin Gortat Action Figure giveaway, presented by Capital One. You want a Gortat action figure. I certainly want a Gortat action figure. And you’ve got to figure that many of the people who went crazy for Jayson Werth garden gnomes would want a Gortat action figure. Washington Post

September 17, 2014 Updates

Fan experience, interactivity and advertising on jerseys were among the topics covered by Onexim Sports & Entertainment President Irina Pavlova during a wide-ranging one-on-one interview at the 2014 Game Changers conference in New York City. Pavlova said she would like to see jersey patch advertising become a regular sponsorship feature in the NBA. “I personally think we’re missing out on the huge revenue stream on the jersey patch advertising,” said Pavlova, whose Onexim Sports & Entertainment holds a 45 percent interest in the Barclays Center. “I’m hopeful that that is something that will come up in the near future for a new discussion. The problem is, there are 30 teams in the league, everyone has a different financial situation, market, different willingness to spend and it’s just hard to get everyone to agree on the same thing.” Sports Business Daily

July 13, 2014 Updates
February 25, 2014 Updates

Jason Collins fell asleep Saturday night without a team. On Sunday, he became the Nets’ most publicized player, the first openly gay athlete to play in an N.B.A. game, although one on a 10-day contract. On Monday, inquiries by those eager to buy a Nets jersey with Collins’s name started to multiply. On Tuesday, Collins jerseys will go on sale at the N.B.A.’s retail shop in Manhattan and at NBAstore.com. Collins’s jersey number of choice is 98, in honor of Matthew Shepard, a gay college student from Wyoming who was murdered in 1998. But on Sunday, when the Nets acted quickly to get Collins in uniform for a game against the Los Angeles Lakers, they had to resort to a generic jersey the team travels with in case of emergencies. New York Times

December 19, 2013 Updates
November 14, 2013 Updates

That there's Derrick Rose, modeling the special sleeved jersey he and the rest of the Chicago Bulls will wear on Christmas Day as part of the NBA's annual Christmas mega-holiday hoopstravaganza. Every player on each of the 10 teams participating in the Dec. 25 quintuple-header will be rocking the sleeves-and-big-logo look, and while the tops themselves still strike my eye (and maybe yours, too) as fairly awful, the new holiday-themed commercial the NBA has cooked up to promote the day's games and showcase the Adidas gear still stands up pretty darn well: Yahoo! Sports

"A shirt with short sleeves can probably be worn a little bit more effectively than a shirt with no sleeves," says Sal LaRocca, executive vice president of global merchandising for the NBA. The sleeved Christmas Day jerseys are part of a broader, continued effort by the league to make the sport synonymous with the holiday, much the way NFL football is with Thanksgiving. Wall Street Journal

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