HoopsHype Merchandising rumors

November 20, 2014 Updates

Kevin Durant hasn't yet played this season, recovering from a broken bone in his foot, but the Oklahoma City Thunder forward continues to make moves off the court. On Thursday, Durant -- who has more endorsement deals than any other NBA player -- signed on with fast food drive-in chain Sonic to be its first-ever athlete ambassador. ESPN.com

November 12, 2014 Updates

The National Basketball Association has just scored a grand space at Joseph Moinian’s 545 Fifth Ave. on the southeast corner of East 45th Street. Sources in the NBA confirmed that the organization that represents the teams has finally settled on a dramatic new space for its fans to stock up on gear and mingle with players. According to a description on 42stories.com, the first floor of retail has 76 feet of frontage along Fifth and another 80 feet on East 45th. The second floor runs 149 feet on East 45th, which is a heavily foot-trafficked commuter side street to and from Grand Central Terminal. New York Post

October 16, 2014 Updates

The Wizards promotional schedule is coming out this week, and there’s one important date you should circle on your calendar immediately: Jan. 31. That’s the date of the Marcin Gortat Action Figure giveaway, presented by Capital One. You want a Gortat action figure. I certainly want a Gortat action figure. And you’ve got to figure that many of the people who went crazy for Jayson Werth garden gnomes would want a Gortat action figure. Washington Post

September 17, 2014 Updates

Fan experience, interactivity and advertising on jerseys were among the topics covered by Onexim Sports & Entertainment President Irina Pavlova during a wide-ranging one-on-one interview at the 2014 Game Changers conference in New York City. Pavlova said she would like to see jersey patch advertising become a regular sponsorship feature in the NBA. “I personally think we’re missing out on the huge revenue stream on the jersey patch advertising,” said Pavlova, whose Onexim Sports & Entertainment holds a 45 percent interest in the Barclays Center. “I’m hopeful that that is something that will come up in the near future for a new discussion. The problem is, there are 30 teams in the league, everyone has a different financial situation, market, different willingness to spend and it’s just hard to get everyone to agree on the same thing.” Sports Business Daily

July 13, 2014 Updates
February 25, 2014 Updates

Jason Collins fell asleep Saturday night without a team. On Sunday, he became the Nets’ most publicized player, the first openly gay athlete to play in an N.B.A. game, although one on a 10-day contract. On Monday, inquiries by those eager to buy a Nets jersey with Collins’s name started to multiply. On Tuesday, Collins jerseys will go on sale at the N.B.A.’s retail shop in Manhattan and at NBAstore.com. Collins’s jersey number of choice is 98, in honor of Matthew Shepard, a gay college student from Wyoming who was murdered in 1998. But on Sunday, when the Nets acted quickly to get Collins in uniform for a game against the Los Angeles Lakers, they had to resort to a generic jersey the team travels with in case of emergencies. New York Times

December 19, 2013 Updates
November 14, 2013 Updates

That there's Derrick Rose, modeling the special sleeved jersey he and the rest of the Chicago Bulls will wear on Christmas Day as part of the NBA's annual Christmas mega-holiday hoopstravaganza. Every player on each of the 10 teams participating in the Dec. 25 quintuple-header will be rocking the sleeves-and-big-logo look, and while the tops themselves still strike my eye (and maybe yours, too) as fairly awful, the new holiday-themed commercial the NBA has cooked up to promote the day's games and showcase the Adidas gear still stands up pretty darn well: Yahoo! Sports

"A shirt with short sleeves can probably be worn a little bit more effectively than a shirt with no sleeves," says Sal LaRocca, executive vice president of global merchandising for the NBA. The sleeved Christmas Day jerseys are part of a broader, continued effort by the league to make the sport synonymous with the holiday, much the way NFL football is with Thanksgiving. Wall Street Journal

For the third consecutive season, the Clippers will have a BIG Christmas. In partnership with adidas, the official uniform provider of the NBA, the Clippers will wear blue short-sleeve jerseys as part of the league’s BIG Logo uniform collection. “I just love the logo,” Clippers longtime equipment manager Pete Serrano said. “The logo says so much about who we are. What better way than to have our logo out in front. I just love the colors.” NBA.com

October 24, 2013 Updates
October 23, 2013 Updates
September 30, 2013 Updates

The Los Angeles Clippers will wear a special uniform for home games on Sunday this season, and it’s got sleeves. The Clippers revealed their new “back in blue” unis during media day Monday, which features nautical flags on the shorts to represent the three letters L-A-C. For The Win

September 24, 2013 Updates

Longtime trainer Tim Grover says it was really more of a "Food Poisoning Game," but regardless of what spurred it, the outing we've come to know as "The Flu Game" — Michael Jordan fighting off a 103-degree fever on June 11, 1997, to pour in 38 points, grab seven rebounds, dish five assists and hit a game-sealing 3-pointer in his 44th minute of play to beat the Utah Jazz in Game 5 of the NBA finals — still stands as one of the truly legendary and memorable performances in the career of the greatest basketball player of all-time. (The fifth-best, by our reckoning.) It's been studied, dissected, discussed and immortalized in video-game form — over the past 16 years, fans of the Chicago Bulls and the NBA have had a million different ways to relive M.J.'s iconic performance, which put the Bulls one win away from the fifth NBA title of his career. And soon, thanks to Westhampton, N.Y.-based auction house Grey Flannel Auctions, they'll have another — by buying the shoes he wore en route to those fever-fueled 38 points at auction. (We should've known that it had to be the shoes.) Yahoo! Sports

September 20, 2013 Updates
September 18, 2013 Updates

The Lakers will be wearing their black Hollywood Nights uniforms for select games this season. The new jerseys join the traditional purple and gold and the whites, which were introduced in 2002-03. The organization has consistently heard from fans that a black uniform was desired, and have been working to make that a reality for years. The Lakers have a long history and philosophy of listening to fans, and as a public trust are in the business of serving fan interest, from colors of uniforms up to the ultimate goal of winning championships. The purple and gold uniforms will forever be the staple for the Lakers, with the black ones adding what the Lakers hope to be a cool alternative. NBA.com

Two brothers from South Jersey allegedly purchased 16,700 counterfeit NBA and NFL jerseys and were using them as prizes on the Wildwood boardwalk. NBC40 spoke with other business owners on the boardwalk who say this kind of fraud gives the boardwalk a bad name. Sharlean Soto is a Wildwood tourist who says she wears NBA and NFL clothing to support her favorite teams, but if she happened to win one of the jerseys on the Wildwood boardwalk over the past few years, she may have won a fake. Soto said, "Like, I wouldn’t buy anything that’s not real. I like to support my team." Frank Stone, an employee at Mariner’s Arcade in Wildwood, said, "To have a knock-off jersey or a knock-off anything is unfortunate and it's bad for the reputation of the Wildwood boardwalk as a whole." NBC40.net

In August, the Los Angeles Lakers teased a set of new black alternate jerseys called “Hollywood Nights.” Now, the team has officially unveiled them. And they’re truly excellent. The jerseys will be worn in “select” games, according to the press release, which adds that they were named as an homage to the team’s many celebrity fans, most notably Jack Nicholson. For The Win

September 13, 2013 Updates

The Cavs have asked the league’s approval to place season-ticket holders’ names on the apron of the court, a league source confirmed, speaking on condition of anonymity because the idea has not yet been approved by the league. Sports Business Daily was the first to report the idea. The Milwaukee Bucks are also seeking approval to place names on the court, according to the report, but the Bucks’ idea is to put the names on the playing court. The Cavs’ names will be on the apron. Final details have not been determined, according to the report, including which ticket holders would be selected. Any changes to the court design must pass league approval. League executives are reviewing the proposal to ensure it won’t clutter the court or distort how the game is viewed on television, according to the report. Akron Beacon Journal

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