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October 22, 2014 Updates
October 21, 2014 Updates

The Thunder superstar partnered with another company on Tuesday afternoon, with Neff Headwear announcing Durant as its newest endorser. “We teamed up with NBA superstar and global icon Kevin Durant to create an exclusive designer underwear collection,” the company wrote in a press release. “This partnership is one of the first of its kind in the industry and will feature a unique collection to be worn on and off the court; designs selected by Durant himself.” Durant will be the second underwear endorser on the team. Last year, Russell Westbrook partnered with Kings and Jaxs. “I'm excited to work with the team at Neff to design my own collection of designer underwear," Durant said in the company’s release. "It will reflect my personal style combined with Neff's focus on youth culture. Neff is a unique company with an artistic approach to everything they do and I can't wait to get started.” Oklahoman

NBA MVP Kevin Durant has added action sports accessory brand Neff to his rapidly growing list of endorsement deals. Neff founder Shaun Neff told The Associated Press that the company will launch the Thunder star's signature underwear collection in time for next year's back-to-school crowd. Boston Herald

October 20, 2014 Updates
October 19, 2014 Updates
October 17, 2014 Updates
October 16, 2014 Updates
 

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