HoopsHype Showbusiness rumors

LATEST HOOPSHYPE VIDEOS

March 1, 2015 Updates

On Saturday afternoon, Beastie Boys member Ad-Rock tweeted about Mason’s death: “MASE!!! You are for surely missed. RIP.” Mason was not the only Knick of the Pat Riley era to inspire the Beasties’ rhymes. “Get It Together” contains the line “I got heart like John Starks,” while “Flute Loop” references the team’s 1993 Atlantic Division title with the somewhat hard-to-decipher lyric: “Lead my team to 60 wins like my man Pat Ewing.” New York Daily News

February 28, 2015 Updates

Directed by Gotham Chopra, the 83-minute film contains a wealth of rarely seen footage that reaches back to Bryant's early childhood in Italy. By turns charming, cocky, remorseful and emotional, the celebrated and divisive superstar probes his past in the film with an openness and candor rarely seen during his 18-year pro basketball career. "I didn't want to write a book — I don't have the patience to do that," Bryant said in a phone interview. "We wanted to create something really different, very truthful. Cinematically, we wanted to do something that would be different from the ways documentaries are shot. This was about doing something that was fun, but also honest." Los Angeles Times

At the core of the project is Bryant's all-consuming passion for basketball, a double-edged sword that drove him to greatness but also often alienated him from teammates, friends and family. Since skipping college and entering the NBA at 18, he had a solitary goal — to become one of the greatest basketball players of all time. "This was my life," he declares in the documentary, looking straight at the camera. "You can't possibly become better than me because you're not spending the time on it that I am. Even if you wanted to spend the time, you can't, because you have other things, other responsibilities taking you away from it. So I already won." Los Angeles Times

February 27, 2015 Updates

Derrick Rose is one of Powerade’s most high-profile endorsers. With reports that he’ll be out 4-6 weeks after surgery to repair a menicus tear, Powerade employed creative marketing in support of Chicago’s former MVP point guard. The “Rose From Concrete” clip below has a message of perseverance through struggle and continuing to fight in tough times. The Fields of Green

February 26, 2015 Updates

There were 11th-hour edits to make on his new film, a months-long media tour to complete and inspiration to be shared by way of his 90-minute Showtime documentary titled Muse. Kobe being Kobe, he played on — albeit in gray Nike sweats and a black "Kobe" T-shirt. "I've played with a torn shoulder, man," he told USA TODAY Sports this week while sitting inside this second-story bayside suite in which the documentary about his life, premiering Saturday, was mostly produced. "I've played with the flu before, so it's nothing. I'm loaded on medicine ..." USA Today Sports

As Bryant saw it at the time, the story was too safe. Too predictable, like a collection of Wikipedia facts that the world already knew compiled in cinematic form. Thus, Take Two. He scrapped the completed version and they all started anew. "It was finished," Bryant says of the first version of the movie. "And we just shelved it. (Bryant and Chopra) went into the (Showtime) office and said…, 'This is the vision. This is what I want to do with it.' And (they) said, 'all right, go for it.' And we did." USA Today Sports

"I was in Milan, and I had lunch with Giorgio Armani," Bryant says. "I was curious with how he built his company, and his whole process. And he told me he started Armani when he was 40, and for me it scared the (expletive) out of me, because I understood that a basketball careers typically end around 35, 36 if you're lucky. And I'm going to play a long time, but then what am I going to do? "From that point, I really started thinking about what it is that I really wanted to do, and I started being more active to understand storytelling. Maybe I wanted to be a copy writer, maybe I want to be an art director. Maybe I want to experiment with these things. And it took me 15 years to figure out what it is I want to do." USA Today Sports

February 23, 2015 Updates
February 20, 2015 Updates
February 17, 2015 Updates

On Tuesday morning the organization announced a re-brand of sorts, complete with a new uniform and a new slogan, for the start of the 2015-16 season. Where the Sixers preached patience with their current slogan, it seems safe to say that their new slogan will evoke excitement. ‘This Starts Now’ will replace ‘Together We Build’ as the team’s slogan, potentially signifying a shift in organizational expectation. The past two seasons have been all about building, developing, and acquiring assets, with actual outcomes of games taking a backseat. After the coming summer’s asset acquisition is complete, the team may finally be ready to begin its climb back to contention, hence the ‘This Starts Now’ mantra. Philadelphia Inquirer

February 16, 2015 Updates

Sports Business Journal is out with its midseason local TV ratings story and it's not good for the Brooklyn Nets. In another measure of mediocrity, a little more than one-half of one percent of the New York market's TVs are tuned to YES for Nets games. That means Brooklyn has "the lowest average rating in the league," SBJ's John Ourand & David Broughton report. The Nets drop in ratings --29 percent-- is the fourth largest drop in rating this season. The Knicks, whose audience is more than three times larger than the Nets, also suffered a big drop, 28 percent. NetsDaily

February 14, 2015 Updates

It was like a surgical strike ... LeBron James dropped in to the set of a car commercial in the middle of a busy NYC street -- NAILED his part -- and peaced out like a pro ... and TMZ Sports got the whole thing on video. When 'Bron got to the set of the Kia spot, the car was already set up ... the crew was ready to go ... and James knew his part. TMZ.com

February 12, 2015 Updates

Curry will star in a spree of new TV ads this week for sponsors Unilever, Express and Under Armour. His high profile will help position him as the league's next big athletic endorsement star in the vein of James, Kevin Durant and Kobe Bryant. The Golden State Warriors sharpshooter actually beat King James in this year's All-Star fan voting. He also jumped to No. 2 behind James from No. 7 on the NBA's list of best-selling jerseys. Both on the court and on Madison Avenue, Curry will take center stage during the four-day basketball celebration that culminates with TNT's telecast of the 64th NBA All-Star Game from Madison Square Garden Sunday night (7 p.m. ET). AdWeek.com

February 11, 2015 Updates
February 2, 2015 Updates

Of the seven comedy pilots in this most recent round of pickups, two come from Galavant creator Dan Fogelman. One, The King Of 7B, is about a shut-in who leaves his apartment for the first time in decades when he decides that his new neighbor could be his soulmate. The other is a yet-untitled comedy created in partnership with the NBA’s Golden State Warriors (Synergy!). As we’ve previously reported, it’s about an NBA rookie who speaks no English and a translator who doesn’t understand basketball, following in the footsteps of so many sports-themed sitcoms about characters who don’t speak English. AVClub

January 29, 2015 Updates
January 28, 2015 Updates
January 25, 2015 Updates

Retired NBA star Shaquille O’Neal is getting into the sitcom game. O’Neal, 42, will star in and produce a half-hour comedy pilot for truTV called “Shaq Inq.” The series will be a “workplace comedy loosely based on the wild and frenetic business empire of Shaquille O’Neal,” according to the network. There’s no word on who will co-star with O’Neal in the pilot, which he is co-executive-producing with Mike Tollin (“Smallville,” “Arli$$.”) New York Post

Any rumor missing? E-mail us at   hoopshype@hoopshype.com.