HoopsHype Sneakers rumors

April 16, 2014 Updates

There is a lot of talk about signature shoe deals and it does seem that Lillard and adidas will roll out a Lillard shoe line as part of this new deal. These tend to be very risky for shoe companies, mainly because of the costs involved in crafting all of the products for a dedicated line. The hope is always to hit a home run, but shoe brands are increasingly more interested in outfitting players in existing products or slightly customized versions of products than spinning up player specific products, the miss rate is pretty high. Basketball Insiders

Adidas went all in on Derrick Rose, giving him one of the more lucrative deals in the shoe business, but due to two seasons of injuries, they have failed to really capitalize on their investment. The D. Rose line has done OK in terms of sales, but given that Rose hasn’t played, adidas hasn’t exactly dominated the market as they hoped they would with Rose. Fortunately for adidas the Rose line has sold well both domestically and internationally, but it hasn’t been the runaway hits that the LeBron or Kevin Durant shoes have been. Basketball Insiders

April 14, 2014 Updates

Portland Trail Blazers star Damian Lillard signed a contract extension with adidas on Monday that will make make him one of the highest-earning endorsers in the NBA. The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options, sources told ESPN.com. It's believed to be the largest shoe deal since Derrick Rose signed a 13-year deal in 2012 that could be worth more than $185 million. LeBron James and Kevin Durant, both of whom are with Nike, are the highest-earning active players when it comes to shoe endorsements. ESPN.com

Adidas has the official apparel deal of the NBA, but only had a 5.5 percent stake of the U.S. basketball market shoe sales market in 2013, according to SportsOneSource, a market retail tracking firm. Nike and the Jordan Brand, which it owns, combined for 92 percent. ESPN.com

Damian Lillard's banner year continued Monday, when the second-year Portland Trail Blazers point guard finalized a new shoe contract with Adidas that is believed to be among the most lucrative of any player in the NBA. While the exact figures of the deal were not immediately known, a person with knowledge of the contract said it is smaller only than that of Chicago Bulls point guard Derrick Rose (reportedly $185 million over 13 years with Adidas) and the Miami Heat's LeBron James (reportedly $20 million annually with Nike) among NBA players. The person spoke on the condition of anonymity because the financial terms are not typically disclosed. USA Today Sports

The structure of Lillard's previous deal was such that he could opt out and renegotiate at this early juncture of his fasttrack career. Adidas would have had stiff competition if they waited any longer, as their window to have exclusive negotiating rights with his agent, Aaron Goodwin of Goodwin Sports Management, recently ended and Nike as well as the Jordan Brand were known to be very interested in luring Lillard away. USA Today Sports

Portland Trail Blazers Damian Lillard and adidas have finalized a deal that makes it the third richest shoe endorsement deal in history, a source informed CSNNW.com. The deal, according to another source, is an eight-year contract that has the potential to stretch out to 10 years if he reaches certain incentive clauses. We’ve confirmed Lillard’s new contract is slightly less than that of Derrick Rose. CSNNW.com

April 2, 2014 Updates

Portland Trail Blazers guard Damian Lillard and adidas are on the cusp of finalizing a multiyear, lucrative shoe endorsement deal barring any hiccups, a league source informed CSNNW.com. Once official, an announcement is expected in the coming days. “We’re close,” Lillard told CSNNW.com on Tuesday. “Nothing final yet. I'm excited.” CSNNW.com

March 25, 2014 Updates
March 22, 2014 Updates

Three instances of sole-ripping sneakers in three NBA games in a span of about three weeks would seem to be a clear indication that bad things come in threes. Oregonian

But to Yale Schalk, executive editor of the sneaker blog CounterKicks, it's just the latest examples of the wear and tear professional basketball players inflict on their footwear. "Shoe blowouts happen occasionally," he said. Most NBA players, he said, follow the lead of retired Chicago Bulls guard Michael Jordan by wearing a new pair of sneakers every game. Oregonian

Ginobili, however, had worn his disintegrated shoe in previous games, which likely had stress the shoe. And Wroten, who is a shoe collector, was wearing a retro shoe that was initially released in 2005 and re-released a year ago. "The average person hooping at the YMCA is not going to be putting this much pressure on a shoe," said John Brilliant, CounterKicks founder. Oregonian

The agent for 76ers guard Tony Wroten and a spokesman for Michael Jordan denied to ESPN on Friday that Wroten had received an apology from Jordan after one of his Nike brand Air Jordan sneakers fell apart during a loss to the Pacers on March 14 in Philadelphia, contrary to what Wroten told reporters Wednesday. In a tweet on Friday afternoon, Wroten admitted to speaking about Michael Jordan but insisted he was joking: "MJ NEVER called and apologized. I was joking around with a local reporter saying "yea he should call me agent" not knowing I would be quoted," he tweeted. Delaware News Journal

March 21, 2014 Updates

Tony Wroten said he received an apology from Michael Jordan after one of the 76ers guard's Nike basketball shoes fell apart during a loss against the Indiana Pacers on Friday in Philadelphia. "It was more embarrassing than anything," Wroten said Wednesday. "But things happen. I got an apology from Jordan. Yeah. … He called my agent." Wroten, who is known around the NBA for his vast shoe collection, made highlight reels for the wrong reason when the sole tore off the Air Jordan 10 "varsity red" sneaker on his right foot during a fourth-quarter drive to the basket. The shoes were first released in 2005. Delaware News Journal

March 19, 2014 Updates
March 14, 2014 Updates

Dwyane Wade's latest Li-Ning shoes dropped in China on March 5 and they're pretty ... well...nationalistic. The release date coincided with Lei Feng Day, which honors a famous solider in the People's Liberation Army. Lei Feng is kind of like a poster boy for China's Communist party. He was celebrated for his selflessness and stuff, so his nickname translates in English to "screw." You know, because he did the little, important things that held everything together. Kind of like a "glue guy" in basketball. Anyway, the name of Wade's new shoe in China is "Screw," after Lei Feng, the national hero. Miami Herald

Any rumor missing? E-mail us at   hoopshype@hoopshype.com.