HoopsHype Sneakers rumors

LATEST HOOPSHYPE VIDEOS

March 24, 2015 Updates

Damian Lillard admonished a shoe-seller on Tuesday after he spotted a pair of his shoes — with his signature — for more than twice the retail value on an online marketplace. “Good deed gone bad?” he asked the alleged salesman on Twitter (though the Twitter account linked to the seller hasn’t been active for years.) In the Facebook group, Portland Sole Society, where the shoes were listed, the seller defended himself, writing that he didn’t think Lillard did such a huge favor for him. “Damian still acting like he gave them to me and not Adidas. Maybe he should’ve said what’s up to some people instead of jetting out the back after the 21st signature was signed,” he wrote. “But who cares, he increased the value of the shoe and everyone outside the state of Oregon who saw this thinks its a non issue. Only people its an issue for are you sour Portland fans. Grow up.” For The Win

March 23, 2015 Updates
March 21, 2015 Updates
March 19, 2015 Updates

James' shoes are the top seller in the NBA, easily outpacing Kevin Durant's Nike shoe ($195 million). Forbes cited sales information from SportScanInfo, a subscription-based service. James was aware of his shoes' sales numbers after the game. Cleveland Plain Dealer

March 18, 2015 Updates

LeBron James remains the biggest endorsement star in the sport with estimated earnings of $44 million this year off the court, and he is still the king when it comes to moving product. Nike sold $340 million worth of James’ signature shoes in the last 12-months through January, up 13% from the prior year, according to SportScanInfo. It is nearly double the amount of the NBA’s second best seller, Kevin Durant. Durant’s KD signature line of sneakers had sales of $195 million in 2014 for Nike, up 11% from the prior year. This follows a meteoric 400% rise in 2013 when Nike flooded the market with the popular KD VI. The low-top version of the this season’s KD7 in flashy colors like teal and pink is a bit hit with female teens, according to SportScanInfo footwear analyst Andy Annunziata, who compiled the sales data for Forbes. Nike made a huge bet on the NBA’s reigning MVP last summer when it inked Durant to a 10-year contract extension that could pay as much as $300 million, including royalties. It is the richest player endorsement deal in the history of sports. Forbes.com

The biggest gainer among NBA players with signature shoes was Kobe Bryant. The Los Angeles Lakers’ guard has been a linchpin for Nike for years in China, where Bryant is adored. His U.S. shoe sales more than doubled last year to $105 million, up from $50 million, despite Bryant missing most of the past two seasons with injuries. Credit Nike’s new Flyknit technology, which it incorporated into the Kobe 9 (Nike also pushed the sale price to $200). “Nike continues to reinvent new technologies on a regular basis, and they have instant credibility when they introduce a new technology in basketball,” says Annunziata. Forbes.com

Irving is an up and coming player to watch. His first signature Nike shoe was released in December, and it racked up $7 million in sales during its first three months. The profile of the Cavaliers’ point guard has surged with the arrival of James in Cleveland. The Cavs are featured the NBA maximum of 25 times on broadcast partners ESPN/ABC and TNT. “You have to be in front of the public to get things rolling. That is why Kyrie came out of the box strong,” says Annunziata. Forbes.com

Injuries have hampered its top two signature athletes, Derrick Rose and Dwight Howard, in recent years. Adidas bet the farm on Rose in 2012 to the tune of $185 million over 13 years after his MVP season the previous year. The Chicago Bulls’ point guard has been snakebitten ever since. The latest blow was a torn meniscus in his right knee last month that required surgery. Sales of Rose’s Adidas signature shoes fell 20% last year to $32 million. Howard was never a big seller for Adidas and his signature shoe has now basically fallen off the map. Sales plummeted 70% last year to only $1.5 million or less than James’ racks up in two days. Adidas has shifted its attention more to John Wall and Damian Lillard over the past year. Forbes.com

March 16, 2015 Updates

Adidas announced on Monday that it has decided not to pursue an extension to its official apparel deal with the NBA, which expires at the end of the 2016-17 season. As Adidas slipped to the third biggest shoe and apparel business in the United States in 2014 -- the brand was surpassed by Under Armour -- the NBA made inquiries about the next deal. With two full seasons left on its current deal, Adidas announced it would pull out of future bidding. ESPN.com

March 14, 2015 Updates

The Warriors celebrated Stephen Curry’s 27th birthday Saturday night with a specialty cake and specialty shoes. The cake was designed to look like the trophy Curry won as the three-point champion at last month’s All-Star weekend, and the shoes had a glow-in-the-dark element designed by Under Armour and were carefully protected by director of team services Eric Housen. San Francisco Chronicle

March 12, 2015 Updates

A pair of Nike basketball shoes, believed to be the earliest NBA game-worn Michael Jordan sneakers to ever hit the market, will be auctioned off next month. Khalid Ali, who was a ballboy for the Los Angeles Lakers for the 1984-85 season, has consigned the Nike shoes he says Jordan gave to him after the Chicago Bulls played the Lakers on Dec. 2, 1984, to SCP Auctions. Ali, 15 at the time, distinctly remembers asking Jordan for the shoes on his feet during warmups. They were red, white and black, Ali said, a pair of what would become the first Air Jordans. ESPN.com

March 9, 2015 Updates

Parsons, who has a $1 million per year endorsement deal with the Chinese shoe company Anta, wore Jordan Brand sneakers with the logos covered during the Mavs' 100-93 win over the Los Angeles Lakers because of concerns that his shoes contributed to the sprain and bone bruise to his left ankle. "I just am trying to figure out if it was one of the shoes that I was wearing that bothered me," Parsons told ESPNDallas.com. "I just wanted to fix them and make them stiffer. ESPN.com

"For the past over one year's cooperation between Anta and Chandler, both parties have been working together closely to make products satisfied by Chandler," Anta overseas sports marketing manager Shawn Liu said in a text message. "According to Chandler's new situation, we already started making adjustment to the CP1 shoes, to make sure the products are exactly according to [the] player's need and request. We believe Chandler will be back in CP1 shoes very soon. Under all circumstances, Anta's No.1 priority is to satisfy players' needs, this is what keeps motivating Anta to grow and improve." ESPN.com

March 2, 2015 Updates

Sols, a 3D printing company, may change how shoes are built for customers. Sols’ goal is to essentially eliminate shoe sizes — with three pictures of a customer’s foot, Sols can create a custom orthotic and from there build the custom shoe. Knicks star Carmelo Anthony is a main investor in the company. The general idea would be that Sols creates the base of the shoe and any leathers on top of the shoe could be created around that base. Have high arches? No problem, Sols will be custom fitted to your specific foot. In between sizes? Once again, it won’t matter because each base of the shoe is custom built. The Fields of Green

February 28, 2015 Updates
February 23, 2015 Updates

Policies have changed, and colorways other than the standard black or white are far more accepted in today’s league. Players basically have the option to mix up their sneakers every night, as long as the sneakers are in line with team colors. For example, LeBron James has already worn over 30 different versions of the Nike LeBron 12 this season. “We had specific requests come through. Sometimes it was from a footwear company or sometimes a player via the team’s equipment manager,” said Christopher Arena, the NBA’s VP of identity, outfitting, and equipment. “This came at time when customizing shoes online through adidas or Nike and other footwear manufacturers became possible. Many of the players have a pretty keen fashion sense, and they wanted to be more specific about their sneakers.” Sole Collector

Any rumor missing? E-mail us at   hoopshype@hoopshype.com.