HoopsHype Sneakers rumors

May 11, 2014 Updates

When it comes to the business of basketball and one man's brand, no one has won in these playoffs quite like the Blazers' second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract – which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be "well over $100 million" with very-reachable incentives and is expected to eventually include a signature shoe and apparel – was seen by some as a head-spinner when it was first revealed on April 14. USA Today Sports

The shoe contract can sometimes be a bigger part of a player's business portfolio than his contract with the team he plays for, making the motives and mechanisms involved in these sorts of decisions as relevant to them as the selection of a new coach or a general manager. That is certainly the case for now with Lillard, who will be paid a combined $13.9 million over four seasons on his rookie contract by the time it expires in the summer of 2016. His Adidas deal has an eight-year base, but can be extended from there depending on incentives. USA Today Sports

May 8, 2014 Updates

Following his first season as a member of ANTA's Team Priceless, Rajon Rondo sees his RR1 signature shoe scaled down for an all-new low-top release. Now available in three colorways, the RR1 Low is equipped with a fused upper, Auto-Arch midsole and ANTA's A-Jelly cushioning. Nine holes on the lateral forefoot represent Rondo's jersey number, while his favorite game Connect Four is depicted on the tongue. Lastly, heel detailing is inspired by the famous Boston duck boat. Sole Collector

May 3, 2014 Updates

Sneaker company Skechers said Friday it’s considering buying a stake in the LA Clippers basketball team — but then privately downplayed the idea when contacted by investors, sources told The Post. “They’re telling people it’s just a publicity move and not to worry about it,” according to a Wall Street source. New York Post

Skechers shares plunged 4.9 percent to $39.93 after it announced it was putting together a group in hopes of buying a stake in the Clippers, whose owner Donald Sterling is expected to be pressured by other NBA owners to sell the franchise after being caught in a firestorm over racist remarks. “We believe acquiring an interest in the Los Angeles Clippers is a natural fit for Skechers,” Robert Greenberg, CEO of Skechers, said in a splashy statement Friday. “There is no truth to the claim that this a publicity stunt,” Skechers spokeswoman Jenn Clay told The Post Friday. New York Post

April 29, 2014 Updates

Darren Rovell: Adidas says its suspending Clippers marketing plans. What does that mean? No adi logo on warmups tonight? No matter how it happens, it’s hard to imagine Donald Sterling ever walking into an NBA arena again as a managing partner. Twitter

April 24, 2014 Updates

NBA superstar Joakim Noah has sued his former shoe sponsor -- claiming Le Coq Sportif makes TERRIBLE SNEAKERS that may have damaged his feet ... TMZ Sports has learned. Noah quietly declared war on the French company in a D.C. court back in November ... claiming LCS signed him to a 6-year $6 million deal back in 2007, only to screw him out of more than $1.65 million. TMZ.com

Noah says despite the negative energy, he held up his end of the bargain -- and wore Le Coq shoes in every NBA game he played even though he claims they were "not well designed and likely contributed to [my] development of plantar fasciitis." Noah says his medical condition likely linked to the crappy shoes "caused him to miss several games during the 2012-13 Chicago Bulls NBA season, including key games in the NBA playoffs." TMZ.com

April 17, 2014 Updates

Steve Kyler: adidas today announced a partnership with Australian NBA Draft prospect Danté Exum. “I’m really excited to join the adidas family,” said Exum. “I’ve had the opportunity to play in adidas Nations in the past. I’ve always liked their shoes and gear. I look forward to what’s to come for me and adidas,” Exum said. Twitter @stevekylerNBA

April 16, 2014 Updates

There is a lot of talk about signature shoe deals and it does seem that Lillard and adidas will roll out a Lillard shoe line as part of this new deal. These tend to be very risky for shoe companies, mainly because of the costs involved in crafting all of the products for a dedicated line. The hope is always to hit a home run, but shoe brands are increasingly more interested in outfitting players in existing products or slightly customized versions of products than spinning up player specific products, the miss rate is pretty high. Basketball Insiders

Adidas went all in on Derrick Rose, giving him one of the more lucrative deals in the shoe business, but due to two seasons of injuries, they have failed to really capitalize on their investment. The D. Rose line has done OK in terms of sales, but given that Rose hasn’t played, adidas hasn’t exactly dominated the market as they hoped they would with Rose. Fortunately for adidas the Rose line has sold well both domestically and internationally, but it hasn’t been the runaway hits that the LeBron or Kevin Durant shoes have been. Basketball Insiders

April 14, 2014 Updates

Portland Trail Blazers star Damian Lillard signed a contract extension with adidas on Monday that will make make him one of the highest-earning endorsers in the NBA. The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options, sources told ESPN.com. It's believed to be the largest shoe deal since Derrick Rose signed a 13-year deal in 2012 that could be worth more than $185 million. LeBron James and Kevin Durant, both of whom are with Nike, are the highest-earning active players when it comes to shoe endorsements. ESPN.com

Adidas has the official apparel deal of the NBA, but only had a 5.5 percent stake of the U.S. basketball market shoe sales market in 2013, according to SportsOneSource, a market retail tracking firm. Nike and the Jordan Brand, which it owns, combined for 92 percent. ESPN.com

Damian Lillard's banner year continued Monday, when the second-year Portland Trail Blazers point guard finalized a new shoe contract with Adidas that is believed to be among the most lucrative of any player in the NBA. While the exact figures of the deal were not immediately known, a person with knowledge of the contract said it is smaller only than that of Chicago Bulls point guard Derrick Rose (reportedly $185 million over 13 years with Adidas) and the Miami Heat's LeBron James (reportedly $20 million annually with Nike) among NBA players. The person spoke on the condition of anonymity because the financial terms are not typically disclosed. USA Today Sports

The structure of Lillard's previous deal was such that he could opt out and renegotiate at this early juncture of his fasttrack career. Adidas would have had stiff competition if they waited any longer, as their window to have exclusive negotiating rights with his agent, Aaron Goodwin of Goodwin Sports Management, recently ended and Nike as well as the Jordan Brand were known to be very interested in luring Lillard away. USA Today Sports

Portland Trail Blazers Damian Lillard and adidas have finalized a deal that makes it the third richest shoe endorsement deal in history, a source informed CSNNW.com. The deal, according to another source, is an eight-year contract that has the potential to stretch out to 10 years if he reaches certain incentive clauses. We’ve confirmed Lillard’s new contract is slightly less than that of Derrick Rose. CSNNW.com

April 2, 2014 Updates

Portland Trail Blazers guard Damian Lillard and adidas are on the cusp of finalizing a multiyear, lucrative shoe endorsement deal barring any hiccups, a league source informed CSNNW.com. Once official, an announcement is expected in the coming days. “We’re close,” Lillard told CSNNW.com on Tuesday. “Nothing final yet. I'm excited.” CSNNW.com

March 25, 2014 Updates

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