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It seems to have begun already as Taiwanese tire company, Maxxis has signed on to become the official tire of the Los Angeles Lakers. Maxxis made the announcement on their website today, and Lakers COO and Senior VP of Business Operations Tim Harris was happy to bring them aboard: We are excited to welcome Maxxis as a new marketing partner of the Los Angeles Lakers for this season. We showcase similar values, including commitment to providing high-quality products and ensuring that our products measure up to the toughest competitors in our respective industries. Lakers Nation
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