HoopsHype Uniforms rumors

July 22, 2014 Updates

The Wizards released their new alternate jerseys on Tuesday — their first alternates since going back to red-white-and-blue uniforms before the 2011-12 season. The alternates “will be primarily navy blue with red color-blocking at the top and ‘Washington’ listed on the front while the navy shorts will feature the secondary Monument’ logo,” the team said in a release. Washington Post

The Trail Blazers will for the first time have a sleeved jersey in their uniform repertoire for the upcoming season. The white home jersey will have the words "Rip City" on the front. It will be up to the team to decide when the jersey will be worn, Christopher Arena, NBA vice president of identity, said in an interview Monday. Oregonian

July 21, 2014 Updates
July 20, 2014 Updates

Those stories sparked an idea for something new with a touch of the past, and after 18 months of work, that idea will debut this week: a new alternate logo. Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist for newspapers in Washington. Boston Globe

It features the classic image of Lucky the leprechaun spinning the ball on his finger, only in white silhouette against a green backdrop, encircled by the words “BOSTON” and “CELTICS” in white. “It’s such an iconic silhouette that people, when they see it, they’ll know exactly what it is,” said Shawn Sullivan, the team’s chief marketing officer. The logo will first be used on adidas team apparel and merchandise on sale through the team’s online store beginning this month. Boston Globe

July 16, 2014 Updates

All NBA teams that have won a championship will wear a small gold tab on their back jersey collars starting with the 2014-15 season, according to images obtained from an adidas retail catalog that began circulating on the Internet on Tuesday afternoon. The gold championship tab would be the first league-wide championship badge ever used by one of the "Big Four" North American professional sports leagues, and it is similar to the star system used by soccer teams to denote World Cup titles. ESPN.com

NBA jerseys next season will have gold patches recognizing past championship teams. The small, rectangular tabs feature an image of the Larry O'Brien trophy and appear on the back of the jersey's collar, above the league's Jerry West logo, which has been moved from the left shoulder on the front to above the player's last name on the back. Each franchise with at least one title gets the trophy patch. Franchises with multiple titles get patches that include a "2x" or "3x" or more alongside the trophy. Sports Illustrated

July 13, 2014 Updates
June 30, 2014 Updates

The Sacramento Kings today announced a retail partnership with adidas, the official outfitter of the National Basketball Association. As of July 1, 2014, adidas will manage retail operations for the Kings through the 2016-17 NBA season. “We’re thrilled to bring one of the world’s top lifestyle and sports brands to Sacramento,” said Kings President Chris Granger. “adidas’ unmatched expertise in sports merchandise and unparalleled customer service make them an ideal partner for the Kings. Together, Kings fans will better connect to the team through a truly exceptional and innovative retail experience.” NBA.com

June 19, 2014 Updates

The Charlotte Hornets unveiled their new uniforms on Thursday. The uniforms were designed in collaboration with Nike's Jordan brand, as Michael Jordan is the team's owner, even though the league's official apparel provider is adidas, which is still charged with producing the jerseys. The home uniform is white with purple numbers and teal letters, while the away jersey is predominately purple with teal numbers and white lettering. Both jerseys have "Hornets" across the chest, feature a hornet silhouette on the waistband and a Hornet cell design on the side of the shorts. The alternate jersey, which is to be worn 16 to 20 times, is teal with white lettering and purple numbers. It features "Charlotte" across the chest and the diving hornet logo on the shorts. All the jerseys feature a color accented V-neck, a tribute to the Hornets jerseys of old. ESPN.com

April 17, 2014 Updates

The Miami Heat's LeBron James once again tops the National Basketball Association's list of most popular jerseys, where he has reigned as No. 1 since winning his second NBA title. The two-time NBA Finals MVP, who has held the top position six times, is joined by nine players that will compete in the 2014 NBA Playoffs beginning on April 19. The rankings are based on overall retail sales on NBAStore.com since the beginning of the 2013-14 season. NBA.com

April 2, 2014 Updates
March 31, 2014 Updates
March 26, 2014 Updates
March 20, 2014 Updates

Get ready to sponsor logos on NBA jerseys. It's most likely coming in the next five years, NBA commissioner Adam Silver told an audience at the IMG World Congress of Sports on Wednesday. "It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players," Silver said at the conference, put on by the Sports Business Daily/Journal. "It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship." ESPN.com

"We know what the value is to advertisers in a world of 1,000-plus channels to be able to show fans in-game branding," Silver said last month. Perhaps no North American sports league has gone more all-in on jersey advertising than the WNBA. The primary team sponsor's logo is so big on many of the team's jerseys that it dwarfs the team's actual logo. ESPN.com

March 18, 2014 Updates

The New York Knicks officially introduced Phil Jackson as President of Basketball Operations on Tuesday, and wasted no time cashing in. The team has made jersey shirts of Jackson’s classic No. 18 available at their official store. For The Win

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