Adam Silver Rumors
“Let me just single out one owner in particular, Michael Jordan,” Silver said during his upbeat update on CBA negotiations this week following the Board of Governors meetings in Manhattan. “I think having Michael Jordan as part of our negotiating committee, the unique perspective he brings to the bargaining table because of his playing career, having been, of course, a superstar player. Now for players to see him in that position, it doesn’t mean that if Michael says it, it necessarily means that they accept that as the position they should take. But I think that’s really added a special element unique to this league.”
Some may argue the NBA is the best U.S. professional sports league on social media. As the new season gets into full swing this week, the league announced it renewed and expanded its partnership with Snapchat. The extended deal will allow fans attending games to incorporate NBA-themed Bitmojis and Lenses into their Snapchat Stories. Additionally, fans at games have the option to display their Bitmoji on the arena jumbotron. With the revamped partnership, the NBA is the first professional sports league to partner with Bitmoji for custom Bitmoji packs.
Twitter emojis have not only become a trend in 2016 but an expected part of the social experience for teams and fans. Around the 2016 NBA All-Star Game in Toronto, the NBA and Twitter collaborated on 24 Twitter emojis for each player in addition to emojis for the TNT broadcast crew. It will be no different for 2016-17 as all 30 teams will have their own emoji, the league announced on Monday. While 27 of the teams internally decided on their own emojis, three franchises — the Boston Celtics, Toronto Raptors and Oklahoma City Thunder — allowed their fans to vote for their emoji.
“The reports aren’t far off, but we’re not quite there, yet,” Silver said Tuesday morning on ESPN’s Mike & Mike. “I think we’ve had very productive meetings … both sides came to the table with a spirit of partnership, with a sense that things are going very well in the league right now. As I just mentioned, we’ve had a huge influx of money because our new television deals and I think both sides understood that we would both be blamed if we screwed this up, given the amount of money we were dividing between the teams and the players.
Michele Roberts: Bear in mind, the average stay in the NBA for our players is just about four years. For those four years, a lot of things have to go right in order for it to be, at the end of the day, at the end of that player’s life, a meaningful experience. I’m not negotiating for guys that are going to be able to play for 20 or 30 years and continue to enjoy an income. That may not be the case for owners who can own their teams and enjoy that forever and then pass it on to their children.
JW: Someone once told me you don’t want to win a labor negotiation in a rout. Both sides have to go back to their constituents, hold up their hands, say, ‘Look what we got!’ Do you believe that? Roberts: I wouldn’t mind routing the league, I’m not going to lie to you. [Laughs] Having said that, every negotiation—most negotiations I should say—end up with each side saying, ‘I wanted more or I gave away more than what I wanted to give away.’ That’s what the nature of negotiation is. A rout creates motives to be vengeful. Winning today may simply be winning today. One of the things that we are not doing is looking back. We’re looking forward. What’s helpful is realizing that what’s done is done. We need to worry about tomorrow. I wouldn’t sit here and lie to you and tell you I would not like to get 80% of BRI. That’s a rout. But I’ll settle for a fair deal.