Brett Yormark Rumors
“Fans seem to be very accepting, and not only accepting but are encouraged by the new culture, the grit with which the team plays and the hustle. And it’s leading to increased sales,’’ Brett Yormark, the CEO of Brooklyn Sports & Entertainment, the Nets’ parent company told The Post on Wednesday in Los Angeles. “They see the vision, see where this thing is going, and they’re happy with that direction.”
Yormark also hinted that the Nets could once again travel to China next fall for preseason. On Linsanity, Yormark shied away from the phenomenon that made Lin famous four years ago… “We’re not looking to replicating Linsanity. I think what you have to do based on his arrival in Brooklyn, let whatever’s going to happen, happen organically. We’ll let the fans dictate that. Jeremy came here because he’s going to be a starter for the Brooklyn Nets. He’s focused on helping us create a new culture and the next chapter in the Brooklyn Nets history. And I think that’s what we’re focused on. We’re not necessarily focused on Linsanity or anything like that.”
Yormark and Zavodsky will be meeting with potential Chinese sponsors, including sports equipment manufacturers, insurance companies, television network outlets and other marketing companies. Yormark is also expected to do interviews with Chinese media, with the main topic being the Nets signing of Lin. Lin, whose parents were born in Taiwan, is the only Asian-American playing in the NBA. Yormark and Zavodsky are expected to take 15 meetings over the course of the week.
“The benefit of that basketball decision is there are some business opportunities,” Yormark told The Post. “Those business opportunities are hopefully an expanded fan base in Brooklyn and beyond, and a driver of merchandise sales. That’s certain. He was a top-20 seller last year in jersey sales, and given the interest Jeremy generates in China and that part of the world, our games will be televised there.
However, of the nine, only the Nets and Raptors have opened their doors with the others scheduled to greet players anywhere between this fall and fall of 2018. That means only the two already opened can be used to sell free agents this summer. And it’s not just players who will find the facilities attractive. SBJ says they’re becoming important in recruiting coaching and other staff. (As a member of the Spurs front office, Sean Marks got a preview of HSS early last season.) “It’s a first-class addition to what we already do here in Brooklyn,” Brett Yormark told SBJ. “It’s one train stop from Barclays Center and 15 to 20 minutes by car. Most importantly, it’s a great recruiting chip.”