Brett Yormark Rumors
“The benefit of that basketball decision is there are some business opportunities,” Yormark told The Post. “Those business opportunities are hopefully an expanded fan base in Brooklyn and beyond, and a driver of merchandise sales. That’s certain. He was a top-20 seller last year in jersey sales, and given the interest Jeremy generates in China and that part of the world, our games will be televised there.
However, of the nine, only the Nets and Raptors have opened their doors with the others scheduled to greet players anywhere between this fall and fall of 2018. That means only the two already opened can be used to sell free agents this summer. And it’s not just players who will find the facilities attractive. SBJ says they’re becoming important in recruiting coaching and other staff. (As a member of the Spurs front office, Sean Marks got a preview of HSS early last season.) “It’s a first-class addition to what we already do here in Brooklyn,” Brett Yormark told SBJ. “It’s one train stop from Barclays Center and 15 to 20 minutes by car. Most importantly, it’s a great recruiting chip.”
The Nets parent company, Brooklyn Sports & Entertainment announced Wednesday that ESL, the world’s largest esports company, will bring the East Coast’s largest esports tournament to Barclays Center in October. ESports are online video game competitions. Now, as esports grows, big tournaments will be conducted live in large venues like Barclays. Barclays Center will play host to a US$250,000 Counter-Strike: Global Offensive competition, with more games joining the tournament’s lineup to be announced in the coming weeks. Esports has become a top priority for BS&E, Mikhail Prokhorov’s “mother ship” for sports and entertainment, particularly CEO Brett Yormark.
Nets Daily: Barclays Center #esports event in October just first step. Brett Yormark has said Nets parent company will consider equity investments. Nets parent company is Brooklyn Sports & Entertainment, Prokhorov entity that owns100% of Nets, Barclays, LI Nets & 85% of Nassau Coliseum
Sports Business Journal reports Monday that it’s unclear how much revenue the NBA will bring in from jersey ads — which it describes as “smaller than a standard Post-it note” — but Brett Yormark believes the Nets could rake in between $4 million and $6 million a year from what he calls “naming rights for your team.”
So what can we expect from the Nets? No one is saying, but Brett Yormark has been a major proponent of the ad sales and the Nets were the first NBA team to take advantage of a league program to sell patches on practice jerseys. Back in 2009, when the Nets were still in New Jersey, they sold the rights to their practice jerseys and coaches shirts–and threw in naming rights for their East Rutherford practice facility as well. It was six figure, two-year deal. The patches, advertising PNY Technologies, were larger than what the NBA is permitting on game jerseys.
And let’s not forget who was president of NASCAR when they festooned driver’s jackets and the cars themselves with as many logos as could be fit. “Obviously, it’s a league decision, but as someone who spent seven years at NASCAR, I know the value of putting a brand on the playing field and the uniform, so it is certainly something I would support,” said Yormark back in March 2012. “You can monetize this in ways you can’t monetize any other kind of marketing inventory. And, of course, we’re in the No. 1 market in the country, so …