Business Rumors

The Sixers won the NBA Draft Lottery Tuesday night, giving them the first pick in the upcoming NBA Draft, but they did so because the team’s league-worst record gave them the best chance. And according to marketing technology company Amobee Brand Intelligence, Philadelphia’s digital content engagement matched its on-court performance. From May 16, 2015 through May 16, 2016, the 76ers were dead last among NBA teams in digital content engagement.
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Parker has released a French hip-hop album, opened a nightclub, launched a clothing line and co-directed an autobiographical documentary, among other things. His next venture: becoming a featured figure in an ongoing web series produced by Sina Sports, China’s leading digital sports media platform. Parker joins a cast that includes Golden State Warriors forward Draymond Green, former NBA All-Star and current Detroit Pistons assistant coach Tim Hardaway and Houston Rockets general manager Daryl Morey. They will each have their own web channel.
For fans who don’t have Olympic tickets or are around downtown Rio de Janeiro and don’t want to trudge out to the Olympic Park in suburban Rio, the NBA is providing an alternative. The league will be setting up an NBA House hospitality venue in a warehouse in Rio’s renovated port area, alongside the just completed Praca Maua and the new Museum of Tomorrow built by futurist Spanish architect Santiago Calatrava. “We are looking to see people come in who are not that familiar with NBA basketball,” Arnon de Mello, managing director of NBA Brazil, told the Associated Press. “We are also expecting the hard-core fans.”