On YouTube, anyone with a viral video can flip a switch to show ads before it plays. Facebook won’t make it that easy, at least not for everyday users. At launch, the company is partnering with “a few dozen” major content creators like the NBA, Hearst, and Fox Sports on its revenue share program. It’s planning to add more partners, but it’s essentially hand picking those publishers, which means they’ll be big publishers with big followings.
What social media he’s on… Paul Pierce: I am on Twitter, Instagram and Facebook. … Twitter, I’ll tweet when I’m rooting for a game, I always tweet out photos of my family on Halloween or on vacation, and I do use it to share what my corporate partners want to communicate. Instagram is photo-heavy and I use it when at events or on the road taking photos, and Facebook is a combo of the two. Facebook my management team usually manages for me, and they curate from everything that’s on Twitter and Instagram as well as good articles that are being written about me or my team and my foundation.
The Miami HEAT announced today that last week’s unveiling of the White Hot uniform lit up the social media world with impressions totaling 15,964,766 according to data collected by tweetreach. The HEAT unveiled their White Hot uniform on Saturday, November 24 when they hosted the Cleveland Cavaliers at AmericanAirlines Arena. On twitter, a total of 3,539 tweets were sent referencing the White Hot uniform. Those tweets reached a total of 7,948,606 different people with total impressions reaching 15,004,510. On Facebook, the White Hot uniform garnered 53,999 “likes,” 5,070 “shares” and 1,753 comments with impressions totaling 960,256.
In a post entitled ‘Facebook IPO Post Mortem – Killer – but not for the reasons you think!’, Cuban discloses that he purchased three sets of 50,000 shares of Facebook at $33, $31.97 and $32.50 apiece.
It’s not just Twitter. Facebook users have given the NBA has more than 11 million “likes” and provide the NBA with fan opinions and traffic to its own website. Facebook is now the second biggest source of traffic to the NBA’s home site, whereas two years ago it wasn’t even ranked in the top 10. And on YouTube — the NBA’s first real social outreach platform back in 2006 — the highlight-driven nature of the sport makes it a perfect match. No wonder ratings on ABC, ESPN, TNT and NBA TV have made double-digit gains from last year, when the league also showed major growth.
The NBA and its teams have more than 185 million fans across the globe on Twitter and Facebook, and according to social media analytics firm General Sentiment, the league has also generated more social media discussion than any other sport since the start of 2011. The league’s reigning superstar, the Miami Heat’s LeBron James, has 3.6 million Twitter followers alone. “Viewers are using Twitter not just for news but as a TV Guide,” Melissa Brenner, the NBA’s senior vice president of marketing, told TheWrap. “Having the penetration that we do on Twitter, people see NBA teams and players and other terminology in the top 10 trending topics and it is nothing short of beneficial.”
The Boston Celtics might have more NBA titles, but the Los Angeles Lakers are the champions of Facebook. The Lakers are the first American professional sports team to surpass 11 million Facebook fans and now rank fourth worldwide behind a trio of European soccer clubs — FC Barcelona (23 million), Real Madrid (22 million) and Manchester United (20 million).
The Lakers have become the first American sports team to amass 11,000,000 users on Facebook it was announced today. The team leads all North American sports teams with Facebook users and ranks fourth worldwide behind European soccer clubs FC Barcelona, Real Madrid and Manchester United. The Los Angeles Lakers joined the social media scene during the 2008-09 season creating an official Facebook page and Twitter account. The Lakers Facebook page offers fans the opportunity to view exclusive behind the scenes photos and videos of the team while also giving the fans a chance to connect with every part of the organization including the team’s community outreach efforts, the Lakers Girls and coaching staff. In addition, the team offers exclusive merchandise deals to its followers on Facebook.
Rondo is an All-Star, sure, but he’s not an all-world megastar on the level of Kobe and LeBron, so Grudin figures his extreme popularity stems largely from his personalized communication with fans. Rondo received about 12,000 likes and 3,500 comments on a simple status message after Boston’s recent trade saying, “Sad to see Perk and Nate go. I wish them nothing but the best.” Steve Nash, who also breaks the one-million fan mark, does this as well with fun interactions such as his recent video showing Channing Frye playing Scrabble on his iPad on the team bus after hitting a game-winner. Pulling back the curtains for behind-the-scenes moments like these endear players to fans and enhance their personal brand. Grudin said that Facebook feels the next major revolution in sports will involve the topic of fan interaction with mediums like Facebook allowing us to connect in “fundamentally new ways.”
Team-wise it’s about what one would expect with the Lakers (6.2 million), Celtics (3.4), Heat (2.6) and Bulls (1.4) ahead of the pack. Nobody should be surprised that Kobe (6.8) and LeBron (5.2) lead the way as far as player fan pages go, but Grudin was intrigued by Rajon Rondo ranking third with 2.0 million fans.
According to Grudin, NBA fans are most active on Facebook, and it’s not close, as 7.6 million fans “like” the NBA, compared to just 2.6 million for the NFL and less than a million for MLB. Facebook is the NBA’s No. 2 referral source for traffic, seeing nine times as much traffic as it did a year ago. The NBA embraced Facebook before the other leagues, and the league is reaping the benefits in traffic.