Merchandising Rumors

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Stephen Curry has surpassed LeBron James for the most popular jersey in the NBA. The Golden State Warriors star and league MVP topped the list of jersey sales in the NBA for the first time Tuesday. With teammates Klay Thompson ranking fifth and Draymond Green at No. 15, the Warriors also led the team-merchandise sales list during the playoffs. James, who held the top spot at the end of the regular season, dropped to second. Chicago’s Derrick Rose is third and Cavaliers guard Kyrie Irving is fourth.
The new Bucks uniforms are designed around a modern form that incorporates classic elements and proudly reflects the values of our community. White remains the base color on the new home uniforms with lettering and numbers presented in Good Land Green outlined in Cream City Cream. Good Land Green is the base color of the new road uniforms with lettering and numbers presented in white outlined in Cream City Cream. Great Lakes Blue is featured as an accent color on both uniforms. “Our new uniforms will serve as a showcase of our franchise’s proud heritage and bright future on the NBA’s global stage,” Bucks Vice President of Strategy and Operations Alex Lasry said. “The new look is a perfect representation of the city and state we call home – honoring our blue-collar community values in a modern design that speaks to the exciting future for the team and region.”
A lot of retail chains talk about collaborating with tech companies to modernize their retail stores. The National Basketball Association is taking the next step and actually hiring a tech company to run their new Manhattan retail outpost altogether. The league announced today that it is tapping Fanatics, an online sports apparel retailer, to operate its new 25,000-square-foot flagship store slated to open in midtown Manhattan later this year. Adidas currently operates a smaller NBA Store in Manhattan that will close in late summer. Terms of the league’s multi-year deal with Fanatics were not disclosed.
After the first two seasons of splash, the Brooklyn Nets have begun a tumble down the NBA’s overall sales list. The Nets fell out of the top 10 in team merchandise sales for the first time since moving to Brooklyn, according to a release from the NBA. They also did not have a top-15 selling jersey for the second straight year, after Deron Williams’s #8 jersey ranked sixth in 2012-13. (Williams led the Nets in jersey sales last year as well, ranking 22nd overall.)
“For me, my main thing is about playing basketball,” James told the Northeast Ohio Media Group, following his 16-point, seven-assist outing against the Nets. “Obviously I love my partnership with Nike. We’ve done so many great things, but it starts with performance and all of us at Nike we perform first and we let everything take care of itself. “For me to be able to have those numbers just means that fans still love what I do on the floor. They appreciate how I approach the game and everything else benefits from that.”
“My business is doing very well,” James said. “But I think more importantly it’s what I do on the floor. And what I do on the floor, as a citizen off the floor, being a professional, everything that I have, I approach it that way, and that’s the benefit of it for sure. I give it all to my friends and to all the people who love the way I approach the game.”
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Commissioner Adam Silver thinks it’s “inevitable” that the NBA will one day take after European sports and have sponsor names on jerseys. With the NBA back in London for its annual regular-season game, Silver said that’s one area where the league can copy international sports. Most major European clubs in soccer and other sports sell advertising space on their shirts. Silver said “I do think it’s inevitable” for jersey sponsors to be adopted by the NBA, but that “exactly when it’s going to come, I’m not sure.”
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Ten-time NBA All-Star LeBron James and the Cleveland Cavaliers secured the top spots as the NBA’s Most Popular Jersey and Team Merchandise, respectively, based on overall sales from adidas and NBAStore.com from October 2014 through December 2014. This marks the fifth consecutive time James has claimed the No. 1 position on the list and his second such honor as a member of the Cavaliers. At No. 2 on the list is Golden State Warriors sensation Stephen Curry, whose successful season propelled him from the No. 7 spot. Rounding out the top five are the Oklahoma City Thunder’s Kevin Durant (No. 3), the Los Angeles Lakers’ Kobe Bryant (No. 4), and the Chicago Bulls’ Derrick Rose (No. 5).
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Ten-time NBA All-Star LeBron James and the Cleveland Cavaliers secured the top spots as the NBA’s Most Popular Jersey and Team Merchandise, respectively, based on overall sales from adidas and NBAStore.com from October 2014 through December 2014. This marks the fifth consecutive time James has claimed the No. 1 position on the list and his second such honor as a member of the Cavaliers. At No. 2 on the list is Golden State Warriors sensation Stephen Curry, whose successful season propelled him from the No. 7 spot.
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The National Basketball Association has just scored a grand space at Joseph Moinian’s 545 Fifth Ave. on the southeast corner of East 45th Street. Sources in the NBA confirmed that the organization that represents the teams has finally settled on a dramatic new space for its fans to stock up on gear and mingle with players. According to a description on 42stories.com, the first floor of retail has 76 feet of frontage along Fifth and another 80 feet on East 45th. The second floor runs 149 feet on East 45th, which is a heavily foot-trafficked commuter side street to and from Grand Central Terminal.
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The Wizards promotional schedule is coming out this week, and there’s one important date you should circle on your calendar immediately: Jan. 31. That’s the date of the Marcin Gortat Action Figure giveaway, presented by Capital One. You want a Gortat action figure. I certainly want a Gortat action figure. And you’ve got to figure that many of the people who went crazy for Jayson Werth garden gnomes would want a Gortat action figure.
Fan experience, interactivity and advertising on jerseys were among the topics covered by Onexim Sports & Entertainment President Irina Pavlova during a wide-ranging one-on-one interview at the 2014 Game Changers conference in New York City. Pavlova said she would like to see jersey patch advertising become a regular sponsorship feature in the NBA. “I personally think we’re missing out on the huge revenue stream on the jersey patch advertising,” said Pavlova, whose Onexim Sports & Entertainment holds a 45 percent interest in the Barclays Center. “I’m hopeful that that is something that will come up in the near future for a new discussion. The problem is, there are 30 teams in the league, everyone has a different financial situation, market, different willingness to spend and it’s just hard to get everyone to agree on the same thing.”
Jason Collins fell asleep Saturday night without a team. On Sunday, he became the Nets’ most publicized player, the first openly gay athlete to play in an N.B.A. game, although one on a 10-day contract. On Monday, inquiries by those eager to buy a Nets jersey with Collins’s name started to multiply. On Tuesday, Collins jerseys will go on sale at the N.B.A.’s retail shop in Manhattan and at NBAstore.com. Collins’s jersey number of choice is 98, in honor of Matthew Shepard, a gay college student from Wyoming who was murdered in 1998. But on Sunday, when the Nets acted quickly to get Collins in uniform for a game against the Los Angeles Lakers, they had to resort to a generic jersey the team travels with in case of emergencies.
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That there’s Derrick Rose, modeling the special sleeved jersey he and the rest of the Chicago Bulls will wear on Christmas Day as part of the NBA’s annual Christmas mega-holiday hoopstravaganza. Every player on each of the 10 teams participating in the Dec. 25 quintuple-header will be rocking the sleeves-and-big-logo look, and while the tops themselves still strike my eye (and maybe yours, too) as fairly awful, the new holiday-themed commercial the NBA has cooked up to promote the day’s games and showcase the Adidas gear still stands up pretty darn well:
For the third consecutive season, the Clippers will have a BIG Christmas. In partnership with adidas, the official uniform provider of the NBA, the Clippers will wear blue short-sleeve jerseys as part of the league’s BIG Logo uniform collection. “I just love the logo,” Clippers longtime equipment manager Pete Serrano said. “The logo says so much about who we are. What better way than to have our logo out in front. I just love the colors.”
Another ring, another uniform. On opening night the Miami Heat are going to get their championship rings, watch another banner go up into the rafters at AmericanAirlines Arena, and during it all LeBron James, Dwyane Wade and teammates will be wearing a special new uniform and warm-up jacket designed by adidas. You can see the uniform – called the NBA Championship Ring Ceremony Collection — to the right, it has the Larry O’Brien trophy on it and gold lettering.
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Longtime trainer Tim Grover says it was really more of a “Food Poisoning Game,” but regardless of what spurred it, the outing we’ve come to know as “The Flu Game” — Michael Jordan fighting off a 103-degree fever on June 11, 1997, to pour in 38 points, grab seven rebounds, dish five assists and hit a game-sealing 3-pointer in his 44th minute of play to beat the Utah Jazz in Game 5 of the NBA finals — still stands as one of the truly legendary and memorable performances in the career of the greatest basketball player of all-time. (The fifth-best, by our reckoning.) It’s been studied, dissected, discussed and immortalized in video-game form — over the past 16 years, fans of the Chicago Bulls and the NBA have had a million different ways to relive M.J.’s iconic performance, which put the Bulls one win away from the fifth NBA title of his career. And soon, thanks to Westhampton, N.Y.-based auction house Grey Flannel Auctions, they’ll have another — by buying the shoes he wore en route to those fever-fueled 38 points at auction. (We should’ve known that it had to be the shoes.)