Stephen Curry has surpassed LeBron James for the most popular jersey in the NBA. The Golden State Warriors star and league MVP topped the list of jersey sales in the NBA for the first time Tuesday. With teammates Klay Thompson ranking fifth and Draymond Green at No. 15, the Warriors also led the team-merchandise sales list during the playoffs. James, who held the top spot at the end of the regular season, dropped to second. Chicago’s Derrick Rose is third and Cavaliers guard Kyrie Irving is fourth.
The Milwaukee Bucks returned to the playoffs this season and they have a bright future ahead of them with Giannis Antetokounmpo and Jabari Parker leading the way. They also have a new look for next season, and the pair of 20-year-old forwards were on hand as the Bucks unveiled it on Saturday.
The new Bucks uniforms are designed around a modern form that incorporates classic elements and proudly reflects the values of our community. White remains the base color on the new home uniforms with lettering and numbers presented in Good Land Green outlined in Cream City Cream. Good Land Green is the base color of the new road uniforms with lettering and numbers presented in white outlined in Cream City Cream. Great Lakes Blue is featured as an accent color on both uniforms. “Our new uniforms will serve as a showcase of our franchise’s proud heritage and bright future on the NBA’s global stage,” Bucks Vice President of Strategy and Operations Alex Lasry said. “The new look is a perfect representation of the city and state we call home – honoring our blue-collar community values in a modern design that speaks to the exciting future for the team and region.”
A lot of retail chains talk about collaborating with tech companies to modernize their retail stores. The National Basketball Association is taking the next step and actually hiring a tech company to run their new Manhattan retail outpost altogether. The league announced today that it is tapping Fanatics, an online sports apparel retailer, to operate its new 25,000-square-foot flagship store slated to open in midtown Manhattan later this year. Adidas currently operates a smaller NBA Store in Manhattan that will close in late summer. Terms of the league’s multi-year deal with Fanatics were not disclosed.
After the first two seasons of splash, the Brooklyn Nets have begun a tumble down the NBA’s overall sales list. The Nets fell out of the top 10 in team merchandise sales for the first time since moving to Brooklyn, according to a release from the NBA. They also did not have a top-15 selling jersey for the second straight year, after Deron Williams’s #8 jersey ranked sixth in 2012-13. (Williams led the Nets in jersey sales last year as well, ranking 22nd overall.)