Jeff Zillgitt: Players will be begin wearing Stance-branded NBA socks at the draft combine and Summer League. Here’s a look: stance.com/nba
Scott Soshnick: BREAKING: @NBA signs deal with @Stance, which will put its logo on game socks. First time any company logo will appear on socks. #sportsbiz
Eben Novy-Williams: Here’s the new @Cavs, @Warriors, @MiamiHEAT, @Spurs socks, per @NBA deal with @Stance. Via @soshnick #SportsBiz pic.twitter.com/ZQFHKuzqbL
Sources said that for the first time, the deal will include the rights to put a manufacturer’s logo on NBA jerseys. Currently, adidias’ logo only appears on NBA warm-ups. One source said that both Nike’s swoosh and its Jordan Brand Jumpman logo could appear on NBA jerseys. Those details will not be finalized for some time, the source added. NBA Exec VP/Communications Mike Bass would not comment on a possible agreement.
The new deal will take effect in time for the ’17-18 NBA season, after the rights held by 11-year incumbent uniform rights-holder adidas expire. After adidas dropped out, the NBA said it hoped to announce a new uniform deal this spring. adidas’ current agreement is valued at $400M over 11 years, and a Nike deal is certainly expected to surpass that in value.
Nike is close to securing a long-term NBA uniform rights deal. Sources said the framework for a deal has been reached, the outline of which will be presented to ownership today in N.Y. during a meeting of the Exec Committee and tomorrow before the full NBA BOG. Multiple sources said that while the two sides have an agreement in principle, they are still some distance from a signed deal. However, Nike’s new on-court rights will not begin for more than another two years. Nike and the NBA still have “a million I’s to dot and T’s to cross,” said a senior industry source, “but it’s at that stage, as opposed to getting to the right number.”
Jeff Zillgitt: Here’s some interesting news, which NBA has been pushing since 2011 CBA: NBA, NBPA to introduce HGH blood testing into anti-drug program. First violation for a positive HGH test will result in a 20-game suspension. Second violation: 40 games. Third violation: dismissal from NBA. All NBA players will be subject to three random, unannounced HGH tests annually. Players also subject to reasonable-cause testing for HGH.