Peter Guber Rumors
Jeff Zillgitt: Following news that 76ers bought eSports franchise: announced today Peter Guber & Ted Leonsis bought controlling interest in eSports team.
How do you get people to go to a pro sports game? Peter Guber: It’s like making a franchise of Star Wars or Batman—in my case, Batman. When you build a franchise, the fans in a sense own the characters in the franchise. When you build a team, the fans have to own the team. I was always interested in sports, but I like the relationship between the players, the brand, the bond, the fans, the product and the experience when you put them all together—the brew you have is something quite unique.
How so? Peter Guber: When you go to a basketball or baseball or football game, sports that I own, you’re a participant. You actually think that you make a difference in the outcome, and you do. It’s a fact. That participation, that energy that you expend, bonds you to the product, to the players, to the team. It’s a very active experience.
We had a detailed discussion about the plans for the arena, the site lines, and Welts said that there are definitively no plans to house an NHL team there. That was an early decision–it’ll be built in NBA dimensions, not to fit both NBA and hockey, Welts said. We also had good conversations about Welts’ experiences working alongside Adam Silver in the NBA offices before Silver became commissioner, about what it’s like to work for Joe Lacob and Peter Guber and about the Warriors’ place in the market place.