Sneakers Rumors

Since NBA stars with massive athletic brand endorsement deals were allowed to compete in the Olympics in 1992, there have been a number of examples of branding agendas at work. Perhaps the most memorable logo maneuvering was in Barcelona, when Nike’s global icon, Michael Jordan, utilized the American flag to conceal the Reebok logos stitched onto Team USA’s official medal-stand warmup suit. “Everyone agreed we would not deface the Reebok [logo] on the award uniform,” Jordan told media members after the ceremony. “The American flag cannot deface anything. That’s what we stand for. The American dream is standing up for what you believe in. I believed in it, and I stood up for it. If I offended anyone, that’s too bad.”
7 days ago via Yahoo!