The Emirates Group is in preliminary talks to sponsor jersey patches for a number of National Basketball Association teams, according to two people with knowledge of the discussions. Allowing advertising on uniforms is a new initiative for the NBA. People familiar with the league and team operations say the sponsorships are expected to generate $150 million in total revenue a year. The three-year pilot program starts in the 2017-18 season.
A deal with the NBA would allow Emirates to put its name on a 2.5-inch square patch on the left shoulder of the jerseys. It’s not clear how many of the league’s 30 teams the company is looking to sponsor. The Dubai-based aviation company flies to the following NBA cities: Boston, Dallas, Chicago, Houston, Los Angeles, New York, Orlando, San Francisco, Washington D.C. and Toronto. The NBA declined to comment. Emirates didn’t immediately respond to a request for comment.
On Thursday, the Minneapolis/St. Paul Business Journal’s Nick Halter wrote (subscription required) that the Wolves are getting a new logo and uniforms, quoting owner Glen Taylor as saying, “I think so. Sooner than later. No definite date has been set.” Ruiter would not confirm when the changes would take place, though logic says two things: 1) It won’t be this season, which is only a few months away from starting. 2) It would make sense to happen in 2017-18, when the renovation of Target Center is slated to be complete.
Calvin Watkins: Rockets voted against this because teams have to share the money gained with each other. – RT: NBA on ESPN: Warriors asking $15-20 million a year for rights to advertise on jersey, most of any team. (via @darrenrovell)
It is believed that the Warriors, who won the title in 2015 but lost in the Finals to the Cleveland Cavaliers in seven games this year, are asking for more money than any other team. The NBA recently approved a three-year pilot program to allow teams to sell 2½-inch by 2½-inch patches on the upper left of the jersey opposite what will be a swoosh from Nike, which will begin its deal as the official apparel maker after the 2016-17 season.