The 76ers signed a three-year, $15 million contract for jersey ads. The Kings will get the same amount, according to John Lombardo and Terry Lefton of Sports Business Journal.
The Washington Wizards will pay honor to the men and women of the military with the addition of a new “Stars and Stripes” uniform during the 2016-17 season. The red, white and blue jersey will feature stars and stripes on each side while the shorts will highlight stripes and the Wizards’ Monument logo. Fans can preorder the jersey at shop.monumentalsportsnetwork.com or at the team store on Oct. 13.
The Emirates Group is in preliminary talks to sponsor jersey patches for a number of National Basketball Association teams, according to two people with knowledge of the discussions. Allowing advertising on uniforms is a new initiative for the NBA. People familiar with the league and team operations say the sponsorships are expected to generate $150 million in total revenue a year. The three-year pilot program starts in the 2017-18 season.
A deal with the NBA would allow Emirates to put its name on a 2.5-inch square patch on the left shoulder of the jerseys. It’s not clear how many of the league’s 30 teams the company is looking to sponsor. The Dubai-based aviation company flies to the following NBA cities: Boston, Dallas, Chicago, Houston, Los Angeles, New York, Orlando, San Francisco, Washington D.C. and Toronto. The NBA declined to comment. Emirates didn’t immediately respond to a request for comment.