Boy, that escalated quickly.
First, Celtics swingman Evan Turner joked about being the NBA logo during a TV interview.
A Redditor reacted quickly by actually creating such Evan Turner NBA logo.
Then the Boston Celtics showcased it during their TV broadcast.
And now you can buy T-shirts with the logo for just $19.99.
All that happened in 48 hours.
Frivolities aside, Turner is having a pretty solid start of the season as a do-it-all player for the Celtics with averages of 10.6 ppg, 4.3 rpg and 3.0 apg through seven games.
Updated: Turner is going to send some gear to the Redditor who created the logo in the Philippines.