The team may no longer be good, but the Lakers maintain a large fan base that makes the franchise by far the most followed on social media in the NBA. The Lake Show has over 21 million followers these days on Facebook alone. That’s more than the Wizards, Jazz, Hawks, Grizzlies, Pelicans, Bucks and Kings combined on all social media platforms.
Aside from Facebook, the Lakers lead the NBA in follows on Twitter, Weibo, Google+ and Vine. Overall, they have 31.4 million followers across the seven platforms we’ve researched. The Bulls (24.1 million) and Miami (23.4 million) are the only two teams that come anywhere near L.A.
Some other takeaways from our research
- Facebook is where is at for NBA teams on social media. The 30 franchises combine for 136 million Likes there compared to 30.7 million followers on Twitter and 26.2 million on Instagram.
- The NBA is a players’ league and it shows here too. LeBron James and Kobe Bryant have a bigger social media following than any team. In James’ case, it’s by a huge margin even compared to the Lakers.
- The Houston Rockets, typically considered China’s team, are just the No. 3 club on Weibo behind the Lakers and the Warriors.
- Golden State is the No. 1 team on both Instagram and Youtube. Guess you can’t miss those sweet Stephen Curry highlight videos.
- No surprise, but winning will do wonders for your social media following. Perennial contending teams from small markets like Oklahoma City and San Antonio are both in the Top 8 in this ranking. The Knicks are just No. 7 overall, while the Nets come way behind at No. 16.
- New York beats Brooklyn in every platform. There’s 2.3 Knicks followers for each Net one.
- That’s actually pretty good compared to the Lakers/Clippers ratio: 4.1.