Kevin Durant is signed to Roc Nation, founded by Jay Z. So, too, is rapper Jay Electronica. Their intersection was unexpected but welcome.
While the rapper has developed a cult following, he has yet to release a full-length album.The NBA star posted a video of himself rapping to a Jay Electronica song in April 2014. Then in September 2014, Durant tweeted about his desire for the album.
He was seen with him at an NBA All-Star party in February when Jay Z told him to put the album out. Durant also has ties to Drake, who he calls his favorite rapper. But it’s much more rare to see Electronica release music.