The LeBron 8 released at a crucial time in James’s career. After announcing his move on national television to join the Miami Heat, James became the most hated player around the NBA and many wondered if the move would affect the sale of LeBron-branded items. But it didn’t. The second Jason Petrie-designed sneaker birthed the “South Beach” LeBron 8, a tropical-like colorway, that’s regarded as the most coveted and sought after LeBron models. The 8 also had two versions of the shoe with its V2 and V3 models.