De'Anthony Melton Rumors

Recently, I reached out to the folks at basketball-reference.com to ask if they’d be willing to share the web traffic numbers for each player on their site since the start of the season. My goal was to try and identify the players whose accomplishments have been most overlooked by the general public this season. Basketball-Reference is one of the most popular destinations on the internet for all things NBA, so it stands to reason that player page views might be a good proxy for the amount of public attention every player receives. Sean Forman, the site’s president, obliged my odd request. Armed with the data on each player’s page views since the start of the season, I looked at the relationship between how impactful1 a player is and the traffic on their Basketball-Reference page. In general, better players tend to receive more traffic on their page. That’s the system working like it should.