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Isaiah Stewart Rumors

All NBA Players
#28
Isaiah Stewart
Isaiah Stewart
Position: F
Born: 05/22/01
Height: 6-9 / 2.06
Weight:250 lbs. / 113.4 kg.
Salary: $3,277,080
The marketing team also found ways to capitalize on non-jersey player merchandise. Once “Beef Stew” became the colloquial nickname for Stewart, the Pistons partnered with America’s Test Kitchen to film an episode with chef (and Detroit native) Elle Simone Scott made beef stew with Stewart and Rick Mahorn. “I definitely think undoubtedly the on-court product is always going to impact the business,” Kirkham said. “All the recognizable names it’s going to drive. However, we take pride in manufacturing moments and building our player’s brands, even if they may not be as well-known. Take Isaiah Stewart, for example. We leaned in and fans nicknamed him ‘Beef Stew.’ We create product, we create some really cool content in partnership with America’s Test Kitchen, and that ends up being one of our best-sellers in e-commerce throughout the year.”
Both Zavodsky and Kirkham are newer additions to the business side of the organization. Zavodsky was hired last June, and Kirkham joined the Pistons last August. They’ve seen the team change almost completely within their short time with the franchise. They’re excited to see what will come next. “I’d be lying if I said it wasn’t exciting,” Zavodsky said. “Troy’s given us a great story to tell. He’s assembling a great unit of players who are also good people, I think that’s an important piece and why the fanbase has gravitated around them. And I think it’s our job on the business side of the house to not only tell that story, but give people other reasons to like the brand and gravitate towards it.”