Isaiah Stewart Rumors

The marketing team also found ways to capitalize on non-jersey player merchandise. Once “Beef Stew” became the colloquial nickname for Stewart, the Pistons partnered with America’s Test Kitchen to film an episode with chef (and Detroit native) Elle Simone Scott made beef stew with Stewart and Rick Mahorn. “I definitely think undoubtedly the on-court product is always going to impact the business,” Kirkham said. “All the recognizable names it’s going to drive. However, we take pride in manufacturing moments and building our player’s brands, even if they may not be as well-known. Take Isaiah Stewart, for example. We leaned in and fans nicknamed him ‘Beef Stew.’ We create product, we create some really cool content in partnership with America’s Test Kitchen, and that ends up being one of our best-sellers in e-commerce throughout the year.”