According to Nielsen, the Mavericks enjoyed the highest regional TV ratings surge in the NBA this season. Dallas’ 86 percent increases in viewership and ratings from last season to this season on Fox Sports Southwest surpassed No. 2 Denver’s 77 percent increases. The average rating of Mavericks games on FSSW increased from 0.7 to 1.3. The numbers no doubt are a reflection of local excitement generated by the addition and play of rookie Luka Doncic, as well as late-season interest in the final games of Dirk Nowitzki’s illustrious 21-season career.
Luka Doncic Rumors
All NBA Players
Position: G-F
Born: 02/28/99
Height: 6-7 / 2.01
Weight:195 lbs. / 88.5 kg.
Salary: $6,569,040
Born: 02/28/99
Height: 6-7 / 2.01
Weight:195 lbs. / 88.5 kg.
Salary: $6,569,040
And according to the NBA, the Mavericks games were among the most highly watched in the NBA among international viewers — again no doubt largely due to Doncic and Nowitzki leading a Dallas team that entered the season with more international players on its roster (seven) than any team in the league.
NBA League Pass international subscriptions were up 21-percent this season, with Denver (41-percent) and Dallas (34-percent) leading the way in year-over-year unique viewer growth. Denver’s Nikola Jokic of Serbia and Slovenia native Doncic were of course the main reasons their home countries led the way in unique viewer growth: Serbia at 395-percent; Slovenia at 186-percent.
Dwain Price: Carlisle said Luka and Brunson will not play summer league ball in Vegas this summer.
Kevin Chouinard: Trae Young and Luka Dončić were named the Eastern and Western Conference Rookies of the Month, respectively, for March/April.
