CJ McCollum never expected his wine, McCollum Heritage 91, to sell out in less than an hour, but that’s exactly what happened when his Oregon pinot noir launched in mid-September. “To be honest, I don’t think it could’ve gone much better,” he said. With the launch, McCollum officially joined a group of NBA players who have their own wine labels, a list that includes Channing Frye, Dwyane Wade, and Yao Ming. But McCollum’s passion for wine has been years in the making, and it blossomed over the summer, when McCollum was living in the “NBA Bubble.” He turned his entire hotel room into a refrigerator in order to keep his collection of 84 wines at the correct temperature.
