James, 30, has been featured heavily in Uninterrupted v…

James, 30, has been featured heavily in Uninterrupted video shorts, which offer a peek behind the curtain at athletes’ lives away from the game. Others participating include fighter Ronda Rousey, Golden State Warrior Draymond Green of the NBA, tennis champion Serena Williams and New England Patriots tight end Rob Gronkowski (talking about the media’s handling of the NFL’s Deflategate scandal). “It’s giving athletes an opportunity to have a platform where they can speak about any issue,” James tells THR. “They don’t have to wait to be in front of a camera.” Much like Kobe Bryant utilized Derek Jeter’s The Player’s Tribune Nov. 29 to reveal his retirement, Uninterrupted is “giving athletes a way to connect with their fans” without a traditional media intermediary, although the similarities end there.
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