Which is how James arrived at last Monday, when he and …

Which is how James arrived at last Monday, when he and Nike announced his signing of a lifetime contract. The deal, worth hundreds of millions on top of the hundreds of millions that Nike has already paid him in their 13-plus years together, was negotiated over the course of months, but it has really been under construction for years. When James signed his last Nike deal, in 2010, it included provisions to protect him. So when Kevin Durant signed a 10-year deal with Nike last summer for a reported $300 million after a bidding war with Under Armour, James knew he was going to be in position for a historic deal.

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New York Knicks power forward Kristaps Porzingis has gone from unwanted to lauded to marketable star just 22 games into his NBA career. Porzingis, a 7-foot-3 Latvian who was soundly booed in Brooklyn's Barclays Center when his name was announced as the fourth overall pick in the NBA draft in June, signed his third marketing deal on Wednesday. Sports drink BodyArmor will join two recent deals he signed with Delta Air Lines and Shifman Mattress.
Storyline: Endorsements
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July 23, 2021 | 3:43 pm EDT Update

76ers in talks to trade their first round pick

Could the 76ers trade the No. 28 pick in Thursday’s NBA draft at the Barclays Center? A league source confirmed the team has had discussions about parting ways with the pick if they can get value in return. The Sixers are open to trading it for future assets or veteran player. Trade discussions could heat up early next week, though it’s not a certainty that they’ll trade the pick.
Scott Perry established himself as an integral part of a front office that included Rose, executive vice president William Wesley and vice president Brock Aller. After a successful 2020-21 regular season, the Knicks clearly feel that the organization can continue to grow with Perry playing a pivotal role. One league source said Perry, one of the few senior Knick executives with front office experience, worked well with Rose and Wesley.
Storyline: Knicks Front Office
July 23, 2021 | 3:20 pm EDT Update